Zero Latency (company)

Zero Latency VR is a technology company that develops free-roam virtual reality systems.[1] It was founded by Tim Ruse, Scott Vandonkelaar, Kyel Smith, who are currently directors of the company, with Dean Dorrell as the chairman.[2] In August 2015, Zero Latency VR opened the world's first VR entertainment venue in North Melbourne, Australia.[3][4]

Zero Latency VR
IndustryFree Roam Virtual Reality
Founded2013
HeadquartersMelbourne, Australia
Number of employees
+100
Websitezerolatencyvr.com

History

The founders' idea to develop a free-roam virtual reality experience first emerged in 2012 following the success of Oculus Rift's kickstarter campaign,[5] and was initially tested as a single-player game called Inversion VR, in early 2013.[6][7] A prototype of Zero Latency VR's multiplayer free-roam virtual reality system was first demonstrated to the public at Pausefest, a digital innovation conference, in early 2014.[8][9] Following this, Zero Latency VR secured almost $30,000 from a crowdfunding campaign,[10] as well as a $60,000 grant from Film Victoria.[11] The company subsequently received $1 million in funding from Carthona Capital, a venture capital firm.[12][13][14] In February 2015, Zero Latency VR partnered with Dell's gaming division, Alienware, to provide high-performance computer hardware for use in Zero Latency VR's operations.[15] In August 2015, Zero Latency VR opened a VR entertainment venue in North Melbourne, Australia.[16][17] This was touted as the first such virtual reality facility to be publicly available.[18]

Free-roam

Free-roam virtual reality allows users to move freely in an open space and not be constrained by cables and other immobile equipment.[19] Perceptual tricks such as "Change Blindness Redirection" are used in free-roam virtual reality to create the illusion of a virtual environment larger than what is physically available.[19] Zero Latency VR employs these perceptual tricks at its 400m2 venue in North Melbourne to allow players to travel between 700m and 1 km during a standard game session.[5]

Motion capture technology is used to track the physical location of players, which allows the in-game virtual location of players' avatars to be generated accurately.[9] It took several years to develop the software and hardware allowing players' physical movements to be instantly replicated by their in-game avatars.[20][21] Proximity sensors are used to warn players of hazards and prevent players from leaving the physical play area.[18]

Products

As of January 2022, Zero Latency VR has 55 venues in 26 countries.[22]

The company also sells its systems to businesses requiring free-roam virtual reality applications.[11] Due to their cost and complexity, Zero Latency VR's systems are not ideal for private use.[23][24] Instead, they are intended to be used as public virtual gaming spaces or theme park attractions.[12][23][25] Zero Latency VR has also partnered with a real estate group to offer virtual house inspections.[26]

Locations

As of January 2022, Zero Latency VR has 55 venues in 26 countries.[27]

Zero Latency VR is open in the following locations:

Andorra

  • Zero Latency VR, Andorra

Australia

  • Zero Latency VR, Brisbane, QLD
  • Zero Latency VR, Gold Coast, QLD
  • Zero Latency VR, Sunshine Coast, QLD
  • Zero Latency VR, Melbourne, VIC
  • Zero Latency VR, Adelaide, SA
  • Zero Latency VR, Perth, WA
  • Zero Latency VR, Sydney, NSW
  • Le Mans Entertainment, Dandenong, VIC

Brussels

  • Zero Latency Brussels, Brussels

Canada

  • Zero Latency VR On Tilt, Calgary
  • Zero Latency VR, Montreal
  • Virtual Galaxies, Toronto
  • Zero Latency VR, Vancouver

France

  • Hypervirtual, Nantes

Germany

  • Zero Latency VR, Munich

India

  • Zero Latency VR, Gurgaon
  • Zero Latency VR, Hyderabad
  • Zero Latency VR, Mumbai

Ireland

  • Zero Latency VR, Dublin

Italy

  • Zero Latency VR, Milano

Japan

Luxembourg

  • Zero Latency Luxembourg, Luxembourg

Malaysia

  • The Rift, Kuala Lumpur

Macau

  • Zero Latency VR, Macau

Mexico

  • Zero Latency VR, Monterrey

Netherlands

  • Zero Latency VR, Rotterdam

Portugal

  • Zero Latency VR, Lisbon

Spain

  • Zero Latency VR, Barcelona
  • Zero Latency VR, Bilbao
  • Zero Latency VR, Madrid
  • Zero Latency VR, Terrassa
  • Zero Latency VR, Zaragoza

Saudi Arabia

  • Zero Latency VR, Riyadh

Singapore

  • Zero Latency VR, Singapore

Switzerland

  • Zero Latency VR, Basel

Thailand

  • Zero Latency VR, Bangkok
  • Zero Latency VR, Dubai

United Arab Emirates

  • Zero Latency VR, Abu Dhabi

United Kingdom

  • Zero Latency VR, Nottingham
  • Zero Latency VR, London (Wembley)
  • Zero Latency VR, Birmingham

United States

  • Zero Latency VR - Watertown/Fort Drum, New York
  • The Arena, Wisconsin Dells
  • Max Action Arena, Reno
  • Velocity VR, Scottsdale
  • New Realm VR, Rancho Cucamonga
  • Zero Latency VR, Dallas
  • Zero Latency VR, Houston
  • Level Up - MGM Grand, Las Vegas
  • Waypoint VRcade, Mishawaka
  • Zero Latency VR, Bend, Oregon
  • Boss VR Arena, Cleveland, Ohio

References

  1. UTC, Ariel BogleAustralia2015-11-04 06:00:44 (4 November 2015). "Fightings zombies with Zero Latency VR is virtual reality gaming at its best". Mashable. Retrieved 2016-02-21.
  2. Simpson, Campbell (4 August 2015). "This Is Zero Latency VR, The Future Of Immersive Gaming". www.gizmodo.com.au. Retrieved 2016-02-21.
  3. "Kill Zombies at Melbourne's Virtual Reality Game Centre | The Creators Project". The Creators Project. Retrieved 2016-02-21.
  4. "Australia just opened the first ever virtual reality entertainment facility". Business Insider. Retrieved 2016-02-21.
  5. "Good Game Stories - Zero Latency VR". www.abc.net.au. Retrieved 2016-02-21.
  6. Hopewell, Luke (22 May 2014). "Meet Zero Latency VR: The Future Of Immersive Gaming, Built In Australia". www.gizmodo.com.au. Retrieved 2016-02-21.
  7. Lang, Ben (24 September 2013). "Inversion Project: 'Pop-up' VR Environment, Zombie Game Demo Video". Road to VR. Retrieved 2016-02-21.
  8. McCarthy, Tyler (2014-07-02). "Fighting Zombies Just Got Intense With This Virtual Reality System". Huffington Post. Retrieved 2016-02-21.
  9. "Holodeck-style virtual reality gets a step closer with the Inversion VR system". TechSpot. Retrieved 2016-02-21.
  10. "Zero Latency VR - Inversion VR by Zero Latency VR". Pozible. Retrieved 2016-02-21.
  11. "Zero Latency: The VR revolution begins in Melbourne, Australia". CNET. Retrieved 2016-02-21.
  12. "Zero Latency VR". Fast Company. Retrieved 2016-02-21.
  13. "Zero Latency VR: The VR revolution begins in Melbourne, Australia". CNET. Retrieved 2016-02-21.
  14. "Zombie virtual reality Melbourne: Zero Latency VR's city warehouse brings the undead 'to life'".
  15. au, Dell. "Press Releases". Dell. Retrieved 2016-02-21.
  16. "Kill Zombies at Melbourne's Virtual Reality Game Centre | The Creators Project". The Creators Project. Retrieved 2016-02-21.
  17. "Australia just opened the first ever virtual reality entertainment facility". Business Insider. Retrieved 2016-02-21.
  18. "Virtual reality offers tantalising taste of brave new world". The Sydney Morning Herald. 22 August 2015. Retrieved 2016-02-21.
  19. "Forget the joysticks — let's push the boundaries of virtual reality". news.usc.edu. 14 September 2015. Retrieved 2016-02-21.
  20. UTC, Ariel BogleAustralia2015-11-04 06:00:44 (4 November 2015). "Fightings zombies with Zero Latency VR is virtual reality gaming at its best". Mashable. Retrieved 2016-02-21.
  21. "Immersive Virtual Reality gaming center opens in Australia". Engadget. Retrieved 2016-02-21.
  22. UTC. "Zero Latency Locations". Zero Latency. Retrieved 2021-01-12.
  23. "this. | Virtual reality: games". this. Retrieved 2016-02-21.
  24. "World's first VR entertainment facility opens in Australia". Digital Trends. 14 August 2015. Retrieved 2016-02-21.
  25. "Zero Latency is igniting conversations about the future of VR technology in Australia - Startup Daily". Startup Daily. Retrieved 2016-02-21.
  26. "Zero Latency VR uses Oculus Rift to kill zombies and help REA Group sell properties".
  27. UTC. "Zero Latency Locations". Zero Latency. Retrieved 2021-01-12.
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