Wilbur (TV series)

Before that, the franchise existed as a series of videotapes produced in 1997. A pilot for Wilbur was produced by Cuppa Coffee Studios in 2001.

After the series ended, reruns continued to air on Discovery Family (formerly The Hub) until June 24, 2012.

A key aim of the show was to get young children excited about reading, as its tagline is "Books are moo-ve-lous" and the phrase features in the show's theme song, as well.

Each episode of Wilbur was split into two shorts. In each short Wilbur and his friends would encounter a problem. After this, Wilbur gets a wiggling sensation which prompts him to read a book that guides the group in solving their problem. The book in question is usually wholly made up for the purposes of the show and features Wilbur and his friends. After the group discusses their problem and its resolution, they read through the short book a second time, and clips show children reciting the line "Once upon a time" at the beginning and saying "The end" at the end of the story.

• Wilbur the Calf (voiced by Julie Lemieux, puppeteered by unknown) is a anthropomorphic calf protagonist.
• Dasha the Duck (voiced by Emma Pustil, puppeteered by unknown) is Wilbur's female best friend.
• Ray the Rooster (voiced by Ian Busher, puppeteered by unknown) is a friendly, overpowered rooster.
• Libby the Lamb (voiced by Taylor Barber, puppeteered by unknown) is a cute, younger lamb who sought every other character helps to look after. She speaks with a toddler's lisp and looks up to Wilbur.

• Wilbur at IMDb