WMGN

WMGN (98.1 FM) is a radio station licensed to Madison, Wisconsin and serving Madison and south central Wisconsin. The station has been known on air as "Magic 98" and had its adult contemporary format since 1983. Prior to that, it had been automated adult contemporary music as "Movin’ Easy 98 FM", with the call letters WISM-FM. "Magic 98" uses a listener-friendly approach in its music and personalities, and is one of the top stations in the Madison radio market. The station provides a clear signal south to South Beloit and north to Adams.

WMGN
CityMadison, Wisconsin
Broadcast areaMadison, Wisconsin
Frequency98.1 MHz
BrandingMagic 98
Programming
FormatAdult contemporary
Ownership
OwnerMid-West Family Broadcasting
WHIT, WJJO, WJQM, WLMV, WOZN, WRIS-FM WWQM
History
First air date
September 1948 (as WISC-FM)
Former call signs
WISC-FM (1948-59), WISM-FM (1959-83)
Call sign meaning
MaGic Ninety-Eight
Technical information
Facility ID41900
ClassB
ERP36,000 watts
HAAT176 meters
Links
WebcastListen Live
Websitemagic98.com

Notable programming includes a "Five at Five" feature on weekday evenings with five songs in the same theme, and syndicated advice and love calls host Delilah. Weekend programming includes "Saturday at the 70s", "Sunday At The 80s", and the Magic Sunday Morning program.

History

The station first went on the air in 1948 as WISM-FM, changing its callsign to WISM in 1959.[1] By the 1970s, it adopted the moniker "Movin’ Easy 98 FM."[2]

On December 1, 1983, WISM switched its call letters to WMGN with the moniker "Magic 98."[3]

References
  1. "FCC history cards" (PDF). Retrieved 26 February 2021.
  2. "Wisconsin Broadcasters Hall of Fame: Bill Vancil". Retrieved 26 February 2021.
  3. "Magic 98 History". Retrieved 26 February 2021.

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