WLAW (AM)

WLAW (1490 AM) is a radio station licensed to Whitehall, Michigan. The station broadcasts at 1490 kHz, simulcasting sister station WLAW-FM, and is owned by Cumulus Media.

WLAW
WLAW-FM simulcast
CityWhitehall, Michigan
Broadcast areaMuskegon, Michigan
Frequency1490 kHz
Branding97.5 Nash Icon
Programming
FormatCountry
Ownership
OwnerCumulus Media
(Radio License Holding CBC, LLC)
WLCS, WVIB, WLAW-FM
History
First air date
1955 (as WBFC)
Former call signs
WBFC (1955–1959)
WCBQ (1959–1964)
WLRC (1964–1979)
WLRQ (1979–1981)
WPBK (1981–1992)
WEFG (1992–1998)
WUBR (1998–2005)
WODJ (2005–2009)
WKLQ (2009–2019)
WBBL (2019–2021)
Technical information
Facility ID53962
ClassC
Power1,000 watts
Translator(s)99.1 MHz W256DM (Whitehall)
Links
WebcastListen live
Websitemuskegonnashicon.com

As WUBR ("The Bear"), the station played adult standards. Later, the format changed to sports, carrying ESPN Radio. In December 2005, the station switched to a talk format, but returned to sports in simulcast with WJRW following the January 2019 discontinuation of WBBL-FM's sports format.[1][2]

On August 24, 2021, the station changed its call sign to WLAW and then, on August 30, 2021, changed to a simulcast of "Nash Icon" country music WLAW-FM,

References


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