WINC-FM

WINC-FM (105.5 FM) is a hot adult contemporary formatted broadcast radio station licensed to Berryville, Virginia, serving the Northern Shenandoah Valley.[4] WINC-FM is owned by Metro Radio, Inc.[1][5]

For the Winchester, Virginia radio station that held the call sign WINC-FM at 92.5 FM from 1981 to 2020, see WAIW (FM).
WINC-FM
CityBerryville, Virginia
Broadcast area
Frequency105.5 FM MHz
Branding105-5 WINC-FM (pronounced "Wink FM")
Programming
Language(s)English
FormatHot adult contemporary
Ownership
OwnerMetro Radio, Inc.[1]
History
First air date
August 13, 1979 (1979-08-13) (as WWOO)
Former call signs
  • WWOO (1979–1987)
  • WAPP (1987–2002)
  • WWRE (2002–2009)
  • WXNB (2009–2011)
  • WXBN (2011–2020)[2]
Call sign meaning
WINChester[3]
Technical information
Licensing authority
FCC
Facility ID60363
ClassA
Power3,000 watts
HAAT91 meters (299 ft)
Transmitter coordinates
39°7′3.0″N 77°58′21.0″W
Links
Public license information
Profile
LMS
WebcastListen live
WebsiteWINC-FM online

History

In November 2020, the then-WXBN flipped to hot adult contemporary, assuming the hot adult contemporary format and "WINC-FM" (pronounced "Wink FM") branding previously heard on the Winchester-based 92.5 frequency (which was in the process of being sold to the Educational Media Foundation).[6][7] The station would take over the WINC-FM legacy callsign on December 29, 2020.[2]

On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM and sister-station WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000.[1][8] Fellow sister station WINC was not included in the sale.[1][8] Allen B. Shaw, Centennial's President and CEO, said in a May 2021 interview with The Winchester Star that Metro Radio, Inc. had had insured Shaw "they do not intend to" change the format of WINC-FM and WZFC.[9] Shaw further said Metro thought WZFC's format was "probably the best format for the Winchester market" for ad revenue.[9]

On June 30, long-time morning show host Barry Lee signed off after 37 years at the station.[10] Hours later, long-time afternoon host Paula Kidwell would also sign off.[11] The sale of WINC-FM and sister WKDV-FM was completed the same day.[12]

References
  1. Venta, Lance (April 30, 2021). "Metro Radio Inc. Acquires WINC-FM". RadioInsight/RadioBB Networks. Retrieved April 30, 2021.
  2. "Call Sign History". Federal Communications Commission, audio division. Retrieved June 2, 2014.
  3. "Call Letter Origins: The List". Bob Nelson/Barry Mishkind. Retrieved February 1, 2018.
  4. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved June 2, 2014.
  5. "WINC-FM Facility Record". Federal Communications Commission, audio division. Retrieved June 2, 2014.
  6. Venta, Lance (October 8, 2020). "Educational Media Foundation Acquires WINC-FM". RadioInsight/RadioBB Networks. Retrieved November 17, 2020.
  7. Venta, Lance (November 17, 2020). "WINC-FM Begins Frequency Move Ahead Of EMF Sale". RadioInsight/RadioBB Networks. Retrieved November 18, 2020.
  8. "Assignment of Authorization". Federal Communications Commission, audio division. April 30, 2021. Retrieved April 30, 2021.
  9. Powell, Mickey (May 5, 2021). "WINC-FM and its sister station to be sold to Fairfax firm". The Winchester Star. Winchester, Virginia: Ogden Newspapers. Retrieved May 6, 2021.
  10. Venta, Lance (June 30, 2021). "Barry Lee Retires From WINC-FM Mornings After 37 Years". RadioInsight/RadioBB Networks. Retrieved July 1, 2021.
  11. "Today is my last day on WINC FM..." Paula Kidwell/Centennial Broadcasting/Facebook. June 30, 2021. Retrieved July 1, 2021.
  12. "Notification of Consummation". Federal Communications Commission, audio division. July 7, 2021. Retrieved July 7, 2021.
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