Ullu

Ullu App is an Indian on-demand streaming platform, owned and maintained by Vibhu Agarwal.[2][3][4] The Video on Demand platform is currently available for Android, iOS.

Ullu
Type of businessPrivate Company, Dot-com company
Type of site
Web portal, Video streaming, Video on demand
Available inHindi
HeadquartersMumbai, Maharashtra, India
OwnerVibhu Agarwal [1]
IndustryStreaming
ProductsUllu Web Series
Ullu Shorts
Ullu Original Films
ServicesEntertainment media, movies, songs and short films
URLullu.app
Launched25 December 2018[2]

Web series
Year Name
2019 Halala[5]
2020 The Bull Of Dalal Street[6]
2020 Kasak[7]
2020 Mirasan[8]
2020 Peshawar[9]
2020 Ishq Kills[10]
2020 Virgin Boys[4]
2020 Woodpecker[3]
2020 Paper[11]

Short films
Year Name
2020 Smartphone [12]

Criticism

The platform Ullu is heavily criticised for promoting explicit content. [13][14] In 2020 media reported that the Ullu featured adult and explicit content during the COVID-19 pandemic to gain more subscribers.[15][16] In 2019 the makers of D-code accused the platform of not making efforts to curb piracy of the show as intimate clips from the series made way to porn sites."This is on-screen molestation," Kajal shankawar describes the situation for wrongfully edited intimate scenes.[17] In August 2021, Ullu App CEO Vibhu Agarwal was accused for sexual harassment by a woman.[18] Ullu removed adult content and many shows with explicit content when Indian government announced new guidelines for OTT and digital platforms.[19][20][21][22]

Tie-ups

In February 2020, MX Player collaborate with Ullu app For Adult shows. After an year when government announced intermediary guidelines for OTT platform in February 2021, MX Player removed all shows of Ullu.[23]

In January 2022, Voot partnered with Ullu for streaming Ullu's shows on their platform.[24]

See also

References
  1. Kumar, Vineeta (26 March 2020). "Indian Adult Content App Launches New Plans, Minimise Subscription Rates as India Watches More Explicit Shows Amid Lockdown". India News. Retrieved 30 July 2020.
  2. "Ullu App's CEO Vibhu Agarwal talks about up-coming web-series The Bull Of Dalal Street". mid-day. August 23, 2019.
  3. Tapiawala, Shachi. "Ullu to launch a new webseries titled 'Woodpecker'". Tellychakkar.com. Retrieved 30 July 2020.
  4. "Marina Kuwar to star in Ullu web-series Virgin Boys". The New Indian Express. Retrieved 30 July 2020.
  5. "Halala actress Shafaq Naaz opens up about steamy sex scene in web series: I was very hesitant – Television News". India Today. 16 April 2019. Retrieved 28 December 2020.
  6. "Ullu App Launched The Trailer Of 'The Bull Of Dalal Street'". Mid-Day. 17 February 2020.
  7. "Web series inspired by Aruna Shanbaug's case, 'Hate Story 4' actress Ihana Dhillon to play lead". Free Press Journal.
  8. "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  9. "Ashmit Patel On His Digital Debut; Reveals, "I Will Play Terrorist Abu Shamil, The Mastermind Behind Peshawar Attack"". Spotboye.
  10. "This Kundali Bhagya Actress To Debut In The Web Space". Desimartini. 18 May 2020.
  11. "Scam 2003 to present the story of Abdul Karim Telgi's rise and fall, find out who was Telgi". The Indian Express. 2021-03-04. Retrieved 2021-04-23.
  12. "ઉલ્લુ ઍપ પર રિલીઝ થશે હિના ખાનની શૉર્ટ ફિલ્મ સ્માર્ટફોન". Gujarati Midday (in Gujarati). 30 January 2020.
  13. "How Soft Porn Is Available on Demand at These OTT Platforms, Reminding Us of the Reign of B-Grade Movies of '80s-90s". Latestly.
  14. "B Grade Bold Content On Ullu".
  15. "Why do Indian Streaming Platforms Have so much Erotic Content and Sex?". Vice. Retrieved 30 July 2020.
  16. Jha, Lata (20 July 2020). "Streaming sites gain from adult content during covid". Livemint. Retrieved 30 July 2020.
  17. "intimate clips from web series d code make way to porn sites". THE FREE PRESS journal.
  18. "Ullu CEO Booked For Sexual Harassment". THE FREE PRESS JOURNAL.
  19. "As Ullu looks beyond risque, CEO open to censorship, even adds it as feature in app". The Indian Express. 21 February 2021.
  20. "Ullu lunches Famil5 friendly Version Because of Censorship". Mediabrief. 11 May 2021.
  21. "Streaming sites gain from adult content during covid". 20 July 2020.
  22. "Explained: Why Centre's new rules for digital media face legal test | India News - Times of India". The Times of India.
  23. "Government Frames New Rules For OTT And Social Media". The Indian Express. 27 February 2021.
  24. "Voot partners with Ullu to stream 100+ shows". Livemint. 14 January 2022.
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