The Wiener, the Bun and the Boob

As Betty collects papers from around the office to use for submitting features, she walks by the reception desk where Marc is upset that she ignores him. Betty then criticizes Marc about his shirt (too loud), then bumps into Matt, who asks about submitting new features for Mode's upcoming article called "New York's Ten Most Thankless Jobs". It appears that Matt and Betty have patched things up. However, as Matt approaches Amanda, she tries to make a move on him, but he shrugs her off and Marc reminds her that he dated Betty.

When Betty learns from Claire that Daniel hired a sexy assistant named Lexie to take her place, she questions his judgment about why Daniel hired her, given his past experiences with hiring sexy assistants pre-Betty. Daniel and Lexie seem to not be on the same page as Lexie is more concerned about herself than listening to Daniel. During lunch, Natalie pitches an idea to Daniel about joining a group called "The Community of the Phoenix," this after being accused by Natalie for scoffing. Later that day, Betty tells Daniel that she herself was hired by Bradford as Daniel's assistant so he would not sleep with her and accuses him of trying to sleep with Lexie, who hears this and is not happy.

Daniel tries to convince Lexie that he was not trying to seduce her, but when he touches her breast by mistake, Lexie accuses Daniel of harassment. Later at the center, Daniel and Natalie listen to a speech by the community's leader, Bennett, who tells the audience about being honest after losing a loved one, even as Daniel scoffs at the speaker. Bennett looks at Daniel and gives him advice about using honesty as way to be open. Hours later at Mode, Daniel wanting to make amends with Lexie, makes his feelings known about why he hired her in the first place, then tells her that she is not cut out to be an assistant and he is not a womanizer anymore. However, Daniel assures her that she might have a future as a model, which Lexie appreciates.

Meanwhile, Wilhelmina refuses to let Nico leave her side, fearing that she will be found out as a murderer. Wilhelmina also learns from Marc that there is a rumor that she might be replaced by Isabella, who works for "Vogue France" and whom Claire and Cal Hartley had dinner with the previous night. As Betty walks in to ask Wili about looking for an assistant to help her, she ends up turning to Marc. This gives Wilhelmina time to keep a close eye on her daughter, whom she uses as her assistant. Betty and Marc are not happy about this pairing, even as Marc complains about working under her while Betty needs to deliver a feature. They continue to bicker until Marc urges Betty to confront Daniel about why she got the job. Daniel and Wilhelmina then come clean about the coin toss: Betty won because she was "tails". Although Daniel admits that he thinks Betty is the right person for the job, Marc teases her over the coin toss.

When Betty and Marc get their assignment from Matt about the article, he suggests that Betty be the one doing the jobs, which Marc agrees and suggests she wear their work uniforms and take photos for the article. When they arrive at a hot dog stand, the vendor asks the two to dress up, in which Betty is chosen as the hot dog, but a humiliated Marc is picked as the bun. Marc confesses about being Wilhelmina's assistant for five years and that he was better qualified as a features editor than Betty, and complains about turning his dream of working for Vogue down for Mode. The two run into Marc's idol, who recognizes him and asks about how life is treating him at Mode and if he got promoted. Marc tries to be honest but Betty saves him and Marc gets an invitation to join him for a get-together.

During lunch, Wilhelmina and Nico run into Cal and Claire, who pitch the idea about doing a cover about vampires, much to Wilhelmina's displeasure. During the shoot, Wilhelmina makes her feelings known to Nico about this issue and Claire hears this. She agrees and tells Wilhelmina that it was Cal's idea, then tells her to cut ten pages from the upcoming issue in order to keep her job. As Marc thanks Betty for saving him, Betty gets a call that there will be an emergency meeting in seven minutes. But thanks to Marc throwing away her clothes in a rage earlier while they were in costume, Betty blames Marc for trying to ridicule and humiliate her and as a cab comes by, Betty abandons a regretful Marc on the streets.

At the reception desk, Amanda daydreams of seeing Matt and kissing him only for him to transform into Betty mid-kiss. Amanda freaks out and wakes up, only to freak out more when she sees Betty in her hot dog costume for real as well as freaking out at Matt being behind Betty. At the meeting, Matt convinces Betty to tell Wilhelmina not to cut ten pages from the upcoming issue. So Betty pitches her story and with help from an arriving and apologetic Marc, still dressed as a bun, the two perform their pitch from the hot dog stand and suggest a model would be right for the feature, Wilhelmina approves it, giving Betty her first feature for Mode, with Lexie being featured for the article. Betty thanks Daniel for believing in her as a features editor and Daniel in turn thanks Betty for being honest. Hours later at a coffee shop, Betty shows Marc the article and points to the credit that features his name as the contributor. As the two talk amicably and end their conflict over the promotion, Marc goes to hug Betty in gratitude for including him in the credit but loses his nerve; Betty then hugs Marc.

Later that day, Wilhelmina learns that Isabella got another offer and turned down the job to replace her. When she runs this by Nico because she did not bribe anyone at French Mode, Nico reveals to her mother about making a phone call in French, thus saving Wilhelmina's job. Seeing how useful her daughter is, Wilhelmina tells Nico that they might be able to trust each other. But over at the marina, the blood stain the two missed while they cleaned the yacht a while back is finally discovered.

At the Suarez home, where Justin helps Ignacio with surfing the web for the first time, Hilda is starting to worry about why Archie has not come by to see her. Hilda then sends Archie a sexy picture of herself, only to learn later from Archie that she accidentally hit "Reply to All" and sent the picture (featuring her exposed breasts) to everyone in Archie's district. This makes Archie furious at Hilda, as he fears this could damage his campaign. However, Archie stops by later to show Hilda a press conference he held as damage control by telling the public he still loves Hilda, despite whatever people think of what she did. All is forgiven as Archie tells Hilda the picture helped his campaign, and the two celebrate with a little lovemaking upstairs.

• Ugly Betty
• Ugly Betty (season 4)

• Despite being beaten by a repeat of House, who scored a 1.3 among 18-49s and had 4.50 million viewers watching, this episode had more viewers (4.5 million) than the House repeat even though it was down by 550,000 from the previous installment to take fourth among 18-49s with a 1.2 rating.[1]
• It appears that the rating decline on this series has taken center stage as Entertainment Weekly pointed out online on October 31, 2009.[2]
• This episode introduces Dylan Baker (Bennett Wallis) as a recurring star.