Tata AIA Life Insurance

Tata AIA Life Insurance is an Indian life insurance company[2] and a joint venture between Tata Sons and AIA Group. It was founded in 2000, headquartered in Mumbai, India. Tata Sons owns 51% stake in the company, while 49% stake is held by AIA Group. It offers life insurance.[3] The company has over 314 branches across 25 states in India.[4]

Tata AIA Life Insurance Company Limited
TypePrivate
IndustryInsurance and Financial services
Founded2000 (2000)
Headquarters
Mumbai
,
India
Area served
India
Key people
Naveen Tahilyani
(MD & CEO)
Saurabh Agrawal (Chairman)
ProductsLife insurance
AUM₹51,704 crore ( September 2021)[1]
ParentTata Sons
AIA Group

ICRA assigned a credit rating of AAA (Stable) to the company's borrowings in 2020.[5] The present MD and CEO of the company is Naveen Tahilyani.[6]

History

Tata AIA Life Insurance was established in 2000. The company began its operations on April 1, 2001.[3] It is a joint venture between Tata Sons and AIA Group.[3] Earlier, Tata Group held 74% stake in the company and 26% was owned by AIA. In April 2016, AIA Life raised its stake to 49% from 26%.[3]

In September 2012, it launched 'Maha Raksha Supreme', a term insurance policy that offers the sum assured to the beneficiary upon the policyholder's death.[7] In 2021, Tata AIA launched 'Tata AIA Life Fortune Guarantee Plus', which offers an inbuilt Return of Premium benefit that lets the policyholder to get the total premiums paid.[8] The company named Neeraj Chopra as brand ambassador in September 2021.[9] Tata AIA has a claim settlement ratio of 97.99% between April 2018 and January 2019.[10] It had settled 99.06% of the life insurance claims in the fiscal year 2020.[11]

Financials

Tata AIA reported a 27% growth in Individual Weighted New Business Premium income at ₹3,416 crores in the financial year 2021, compared to ₹2,692 crores in 2020. The total premium income witnessed a growth of 34% at ₹11,105 crores as against ₹8,309 crores in the fiscal year 2020, while the renewal premium income grew by 37% at ₹6,961 crores during FY 2021 as against ₹5,066 crores in FY 2020.[12][13][14] For the first six months of the financial year 2021-22, the total premium income increased to ₹5,255 crore, a growth of 23% compared to the same period of the last fiscal.[15] As of September 2021, the company has a total Assets under management of ₹51,704 crore.[1] Tata AIA Life Insurance has been profitable in India for the past seven years and it ranked sixth based on individual first-year premium adjusted at the end of March 31, 2017.[16]

Distribution

The company has moved away from the part-time agency and employs professional agents.[17]

Advertising campaigns

Tata AIA Life Insurance has carried out several advertising campaigns. A few prominent are:

  • Rakshakaran Hero – Launched in January 2020, the ad campaign addresses concerns about the green cover depletion and lack of life insurance penetration.[18]


See also

References
  1. "Tata AIA Life Insurance registers 39% YoY growth in Q2 FY22". Livemint. December 29, 2021.
  2. "Tata AIA extends COVID insurance cover to over 41,000 advisors, families". The Free Press Journal. June 24, 2021.
  3. Shukla, Saloni (April 25, 2016). "AIA increases stake in Tata AIA life to 49%". The Economic Times.
  4. "Tata AIA Life Insurance to open 100 new branches". Hindustan Times. November 1, 2021.
  5. "Issuer rating assigned; Claims paying ability rating withdrawn". ICRA Limited. August 31, 2020.
  6. Shetty, Mayur (July 23, 2020). "Naveen Tahilyani returns to Tata AIA". The Times of India.
  7. Bhaskaran, Deepti (September 4, 2012). "Tata AIA Life Insurance Maha Raksha Supreme". Livemint.
  8. Maji, Priyadarshini (March 9, 2021). "Tata AIA Life launches Fortune Guarantee Plus – A guaranteed income plan with insurance cover". The Financial Express.
  9. "Tata AIA Life names Neeraj Chopra as brand ambassador". New Indian Express. September 8, 2021.
  10. Surabhi (February 22, 2019). "Tata AIA banks on data analytics, credit bureaus to issue policies". The Hindu Business Line.
  11. Kaur, Avneet (July 29, 2020). "Tata AIA Life Insurance promises claim pay-outs in four hours". Livemint.
  12. Roy, Shobha (July 19, 2021). "Tata AIA Life Insurance hopes to maintain growth momentum". The Hindu Business Line.
  13. Roy, Shobha (December 3, 2021). "Tata AIA Life Insurance bets on 40% growth over next 3 years". The Hindu Business Line.
  14. "Tata AIA Life Insurance FY21 total premium up 34% to Rs 11,105 cr". Business Standard. June 14, 2021.
  15. "Tata AIA Life Insurance registers 39% YoY growth in Q2 FY22". Livemint. December 29, 2021.
  16. Sinha, Shilpy (October 14, 2017). "India Attracting a Lot of Investments because it's a Long – term Opportunity". The Economic Times.
  17. Srivats, K. R. (January 5, 2018). "To expand, Tata AIA to stick to multi-channel approach". The Hindu Business Line.
  18. "Tata AIA Life Insurance aunches 'Rakshakaran Heroes' campaign". The Economic Times. January 20, 2020.
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