Tangle Teezer

Tangle Teezer is a British company which manufactures hair care products, most notably hairbrushes. It was founded by hairdresser Shaun Pulfrey, and its first product was launched in 2007; the first and signature product, a detangling hairbrush dubbed "The Original", eventually went on to achieve cult popularity, and received several accolades for its innovation. The company's revenue in 2017 was over 24 million pounds (17 million dollars).

History

Tangle Teezer was founded by its inventor Shaun Pulfrey who started a career as a hair colourist in 1978. Throughout his career he worked at Pierre Alexandre, Toni&Guy, Nicky Clarke and Richard Ward salons. In 2002 Pulfrey published I Wanna Be Blonde a book sharing his insider hair colouring tips.

In 2003, Pulfrey began to research and develop his idea for a detangling hairbrush, with the aim of creating the world’s first professional detangling tool. In 2005 Pulfrey remortgaged his flat in Brixton, London to finance the product launch.

Pulfrey appeared on Dragons’ Den in 2007. Pitching The Original detangling hairbrush to Peter Jones, Duncan Bannatyne, James Caan and Deborah Meaden, Pulfrey offered 15% of Tangle Teezer for £80,000 but was rejected. Jones labelled the brushes ‘hair-brained’, Caan said they were a ‘waste of time’ and Bannatyne said he wanted to ‘pull [his] hair out’. However, when the episode was aired, the Tangle Teezer website crashed as a result of public demand,[1] with 1,500 orders placed. In 2008, Boots began stocking the brushes and by 2009, the brand had turned a profit and started to expand into a global market.

Turnover

Tangle Teezer are expecting to post sales of close to £30 million for 2020. Exports will account for over 80% of revenues in 2020.[2]

References
  1. Dann, Kitty (2014-08-23). "Small business in the spotlight: Tangle Teezer". The Guardian. ISSN 0261-3077. Retrieved 2016-04-13.
  2. "Dragon-defying Tangle Teezer proves pandemic proof as sales hit £30m". 29 January 2021.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.