Tajín (company)

Tajín is a Mexican company founded in 1985 by Horacio Fernández[1] that produces several varieties of condiment, consisting predominantly of chili peppers, lime, and salt. The company, officially called Empresas Tajín, is located in Zapopan, Jalisco, Mexico.[2]

Not to be confused with Tajine.
Industrias Tajín
Founded1985 (1985)
FounderHoracio Fernández
Headquarters
Zapopan, Jalisco
,
Mexico
Websitetajin.com

History

The product now called Tajín was created by Fernández's grandmother, "Mama Necha", as a sauce. Fernández wanted to recreate the sauce in powder form so he could market it, and was intent on developing a process to dehydrate the chilis and limes. After visiting the pre-Columbian archaeological site El Tajín in the state of Veracruz, Fernández decided to name his product after it. Tajín entered the U.S. market in 1993.[3]

Products

Tajín Clásico seasoning
A bottle of Tajín Clásico seasoning

The company's most popular product is a seasoning powder, often referred to as simply Tajín, consisting of ground chili peppers, sea salt, and dehydrated lime juice. The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food, especially fruit, as a condiment.[4] Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail. The seasoning is widely available in Mexico.

Tajín Spicy Clásico Snack Sauce

Empresas Tajín also produces a couple varieties of salsa, such as the Tajín Snack Sauce. The ingredients are nearly identical to their powdered seasoning counterpart, only in a liquid blend.

  • Corn in Tajín salsa and powder
  • Mexican street corn with Tajín
  • Mandarin oranges in a bowl within a bowl of popcorn, both sprinkled in Tajín powdered seasoning
  • Mango with Tajín from a vendor in Santa Monica, California

See also

References
  1. "Tajin Marks 30 Years of Spicing Up Produce". The Packer. October 16, 2015.
  2. "Tajín - FAQs". www.tajin.com. Retrieved 2020-02-08.
  3. "Tajín - History". www.tajin.com. Retrieved 2020-02-08.
  4. littlestmartha (2011-03-14). "Tajin Makes Everything Taste Better". Littlest Martha. Retrieved 2020-02-08.
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