Suparatana Bencharongkul

Suparatana Bencharongkul (Thai: ศุภรัตน์ เบญจรงคกุล) is a Thai agriculturist, lifestyle influencer, and the daughter of Boonchai Bencharongkul, billionaire telecommunication tycoon.[1][2] As an agriculturist, she combined farming and technology to start the Farmer Info Application, Sabuymarket, Allbio, Farmmanyam, Rakbankerd Products and Fulfield initiatives for the benefit of the farmers in Thailand.[3][4][5]

Suparatana Bencharongkul
Suparatana Bencharongkul
Born
Thailand
OccupationCOO of The Rakbankerd Group
Known forAgricultural technology

She received a Bachelor of Business Administration from the University of Kent in 2003 and an Executive Master of Business Administration from the Sasin School of Management of Chulalongkorn University in 2015.[6]

Career

Suparatana is the chief operating officer of Rakbankerd Group, which is part of the family-owned Benchachinda Group.[7][4][8] Her efforts are centered towards improving agricultural production in Thailand through smart technology of artificial intelligence, unmanned aviation systems and sensors, leading to higher yields per acre.[2][8]

Suparatana pioneered the use of smart technology in agriculture, particularly rice production, which is one of Thailand's main crops. The technology aims to get more production for farmers in Thailand.[7]

See also

References
  1. "Like Father Like Daughter: Love and Passion for Agriculture". Retail News Asia. 2019-03-13. Retrieved 2019-06-10.{{cite web}}: CS1 maint: url-status (link)
  2. EBR, Editor. "From Lifestyle Influencer to Agriculture Pioneer |". The European Business Review. Retrieved 2019-06-11. {{cite web}}: |first= has generic name (help)CS1 maint: url-status (link)
  3. "Suparatana Bencharongkul - Pioneering agritech in Thailand". Business Matters. 2019-05-23. Retrieved 2019-06-10.
  4. "Suparatana Bencharongkul, Daughter of Billionaire, Absorbing the Power of Earth, Creating Modern Agriculture". Forbes Thailand. 22 April 2019. Retrieved 2019-06-23.
  5. "งานคือความสำเร็จในชีวิตลูกเจ้าสัวดีแทค "ศุภรัตน์ เบญจรงคกุล"". www.thairath.co.th (in Thai). 16 March 2016. Retrieved 2019-07-08.
  6. "Ms. Suparatana Bencharongkul". Dusit Thani College. 2018-11-15. Retrieved 2022-01-05.
  7. "Suparatana Bencharongkul With An Aim To Improve Farmers' Lives". Science Times. The Science Times. 5 June 2020. Retrieved 14 June 2020.{{cite web}}: CS1 maint: url-status (link)
  8. "ศุภรัตน์ เบญจรงคกุล ดีเอ็นเอสำนึกรักบานเกิด นำผลผลิตจากทุ่งรวงทอง ออนไลน์สู่โลกดิจิทัล". Praew (แพรว) – All Luxe You Can Reach. 2015-07-25. Retrieved 2019-07-08.
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