Amorepacific Corporation

Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude, AMOREPACIFIC and innisfree.[2] The firm was founded in 1945 by Suh Sung-whan and currently managed by Suh Kyung-bae, the son of the founder. It is the second largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.[3][4]

Amorepacific Corporation
Native name
아모레퍼시픽
KRX: 090430
Industry
  • Cosmetics
  • Perfume
Founded5 September 1945 (1945-09-05)
as Pacific Chemical Co. Ltd.
FounderSuh Sung-whan
HeadquartersYongsan-gu, Seoul, South Korea
Key people
Suh Kyung-bae (Chairman)
Revenue KRW 4.78 trillion (2021)[1]
KRW 379 billion (2021)[1]
KRW 267 billion (2021)[1]
Total assets KRW 5.88 trillion (2021)[1]
Websitewww.apgroup.com

History

The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of Kaesong. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics chaebol, naming it "taepyeongyang (meaning Pacific Ocean in Korean)".[3]

Suh Sung-whan handed the company over to his second son Suh Kyung-bae in 1997.[3] Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands.

Brands
  • Aestura[5]
  • Amorepacific
  • Amos Professional
  • Aritaum[6]
  • Dantrol
  • Espoir
  • Etude House
  • Fresh Pop
  • Goutal Paris
  • Hanyul
  • Happy Bath
  • HERA
  • ILLIYOON
  • Innisfree
  • IOPE
  • Laneige
  • LIRIKOS
  • Makeon
  • Mamonde
  • Median
  • MIRAEPA
  • Mise-en-Scène
  • Odyssey
  • Osulloc
  • Primera
  • Ryo
  • Songyeum
  • Sulwhasoo
  • Vital Beautie
  • EASY PEASY
  • Bro & Tips
  • Be Ready

Campaigns

The Pink Run Plus Campaign has been under way for more than 20 years to improve breast health awareness.

References
  1. https://www.apgroup.com/int/en/investors/amorepacific-corporation/ir-reports/audit-reports/__icsFiles/afieldfile/2021/05/27/2020_AuditReport_ap_en.pdf
  2. Ming, Christine Tan,Cheang (2017-05-26). "South Korean beauty brand Amorepacific looks to global expansion". CNBC. Retrieved 2020-04-30.
  3. Chung, Grace. "How South Korea's AmorePacific Became One Of The World's Most Innovative Companies". Forbes. Retrieved 2016-11-20.
  4. "Brands | Amorepacific". www.apgroup.com. Retrieved 2021-06-12.
  5. "Brands | Amorepacific". www.amorepacific.com. Archived from the original on 2016-11-19. Retrieved 2016-11-20.
  6. "A New 70-Store Korean Beauty Chain Is Here". Racked. 2016-04-25. Retrieved 20 May 2018.
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