Slutty Vegan

Slutty Vegan is a vegan hamburger restaurant chain, based in Atlanta, Georgia.

Slutty Vegan
FoundedAugust 2018 (2018-08) in Atlanta, Georgia
FounderPinky Cole
Headquarters
Atlanta, Georgia
Websitesluttyveganatl.com

History
Pinky Cole on Sister Circle in 2018.

Pinky Cole, a former television producer, founded the restaurant in August 2018.[1][2] She intended for it to be a ghost kitchen, where customers would order food online and use a delivery service to get it.[3] Cole started the restaurant because she found that there was no place available to eat vegan food after 9 p.m.[4] She decided to use sex as a theme for her restaurant because of its ability to attract non-vegan customers.[5][4][6] Social media[7] and word-of-mouth[3] was used heavily to promote the restaurant.

It originally started in a shared kitchen, before moving to a food truck several weeks later,[1][6] and later moved to a brick-and-mortar location in Westview on January 13, 2019.[1][2] Two locations were opened in the Atlanta area in 2020.[1] The restaurant is known for its growth despite the ongoing COVID-19 pandemic.[1][8] The chain has collaborated with Shake Shack to release plant-based burgers that were available for only one day.[5]

Locations
Slutty Vegan food truck in Durham, North Carolina in 2020

As of January 2022, the chain has four locations in the Metro Atlanta area and a plant-based bar, Bar Vegan.[4] There are plans to open restaurants in Athens and Columbus, Georgia,[9] Birmingham, Alabama,[2] and Brooklyn and Harlem in New York City.[4] There are also plans to open a new location once every month in 2022, in a different city.[2]

The chain has a mobile food truck, which hosts pop-ups at various locations in the South.[2]

Restaurant

The chain is known for its long lines, where some customers wait for hours.[2][6][3]

Various celebrities, such as Viola Davis, Shaquille O'Neal, and Queen Latifah, and politicians such as Cory Booker and Keisha Lance Bottoms,[9] have expressed that they like the restaurant.[1][10][6]

The burgers at the restaurant often have risque names, such as the "Menage a Trois",[3] the "Sloppy Toppy",[5] and the "One Night Stand".[6]

New people at the restaurant are called "virgins", while returning customers are called "sluts".[3] The act of trying a burger for the first time at Slutty Vegan is known as being "sluttified".[2][6]

References
  1. Ogunsola, Jennifer (2022-01-18). "Pinky Cole And Derrick Hayes Are Hot In The Kitchen On ESSENCE Jan/Feb Cover". Essence. Retrieved 2022-01-25.
  2. Nwogu, Laura (2022-01-18). "Atlanta-based restaurant Slutty Vegan is headed to Savannah. Could a permanent home follow?". Savannah Morning News. Retrieved 2022-01-24.
  3. Respers France, Lisa (2019-08-06). "Slutty Vegan restaurant a plant-based burger sensation". CNN. Retrieved 2022-01-30.
  4. Danziger, Lucy (2022-01-04). "Pinky Cole Is Helping Non-Vegans Love Vegan Food. What's Next?". The Beet. Retrieved 2022-01-24.
  5. Petre, Holly (2021-09-21). "Slutty Vegan: Changing the world with vegan comfort food". Nation's Restaurant News. Retrieved 2022-01-24.
  6. Severson, Kim (2019-07-01). "A Naughty Name, a Virtuous Menu and a Line Down the Block". The New York Times. ISSN 0362-4331. Retrieved 2022-01-25.
  7. Shigley, Debra (2019-03-14). "How Pinky Cole used Instagram to make Slutty Vegan's burgers a viral hit IRL". Atlanta Magazine. Retrieved 2022-01-30.
  8. Wiener-Bronner, Danielle (2020-12-17). "How Slutty Vegan is growing during the pandemic". CNN Business. Retrieved 2022-01-30.
  9. George, Rachel (2022-01-21). "'It Literally is Bigger Than Food': Slutty Vegan CEO Pinky Cole Talks Serving Her Community Through Her Restaurant". Yahoo News. Atlanta Black Star. Retrieved 2022-01-24.
  10. "Atlanta restaurateur couple graces cover of Essence magazine special edition". 11 Alive. January 18, 2022. Retrieved 2022-01-24.
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