Shloer

Shloer is a line of soft drinks containing grape juice, available in the United Kingdom and Ireland. Unlike most soft drinks, it is marketed towards adults exclusively.

It is made by Merrydown PLC, and available in nine flavours – red grape, white grape, apple and white grape, white grape and elderflower, raspberry, cranberry, rosé, mango and passionfruit, and strawberry punch.

The drinks have recently been reformulated to include the artificial sweetener Sucralose, to avoid incurring a higher sales cost due to to comply with new sugary drinks taxes introduced in 2018 in the UK and Ireland.

Slogans of the drinks include "Shloer, The Grown-Up Soft Drink" and "Get your sparkle!". The current slogan is "Best Served Shared".

The name "Shloer" is derived from the Swiss brewer Jules Schlör.


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