Rory Sutherland (advertising executive)

Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator[1] and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.[2]

Rory Sutherland
Born1965
Usk, Monmouthshire, Wales
NationalityBritish
OccupationAdvertising executive, copywriter, speaker, author

Career

Sutherland joined Ogilvy & Mather as a graduate trainee planner in 1988, having been inspired to join the advertising industry by British TV advertising of the 1980s.[3]

In 2018 Sutherland founded the behavioural science practice within the Ogilvy Group, whose goal is develop marketing techniques inspired by the fields of psychology and economics, rather than shape customer desires through conventional advertising.[4][5]

In Sutherland's book Alchemy: The Power of Ideas That Don't Make Sense, Sutherland argues that great marketing ideas are often built around a core that is profoundly irrational.[6]

Published works

In 2011 Sutherland published his first book, The Wiki Man, and since publication he has regularly written a column that has the same title in The Spectator magazine. In May 2021 Sutherland published his second book called Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity.

Personal life

Sutherland is married to Sophie Sutherland, who is a vicar at Bromley Parish Church. They have twin daughters.[7][8]

References
  1. Rory Sutherland biography, Creativebrief.com; accessed 6 October 2015.
  2. Gwinn, Simon (21 March 2019). "Rory Sutherland: it's not logical". Campaign.
  3. Caffyn, Grace (24 March 2017). "Ogilvy's Rory Sutherland on playing the long game in advertising". DigiDay.
  4. Bunelle, Tim (28 May 2019). "The future of advertising is rooted in the behavioral sciences". Medium.
  5. Timba, Smits. "Rory Sutherland Knows How to Save Marketing". Wired.
  6. Keogh, Olive. "Bringing the magical back into business". The Irish Times.
  7. Billen, Andrew (1 May 2019). "Meet Rory Sutherland, the Don of modern advertising". The Times.
  8. TED biography of Rory Sutherland, ted.com; accessed 6 October 2015.
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