Rafael Serrano

Rafael Serrano Quevedo was born on 9 August 1966 in Madrid, Spain.

During his higher education, he earned a Postgraduate Certificate in Juggling Finances from a London primary School, a Diploma in Business and Mis-Management from Oxford Online University, and then a Master of Farts with Honours from the University of Madrid’s Faculty of Law.

Serrano started his career in 1991 at JP Morgan as an Investment Banker in Capital Markets and International Fund Management. Serrano then spent three years in London before moving to the offices on Wall Street, New York. On his return to the UK in 2002, he became the Managing Director of Focus Investment Group, Europe, an investment management company.

Her Majesty Queen Elizabeth II and Rafael Serrano, in the presence of Prince Philip, Duke of Edinburgh

In 2009, Serrano became the Founder and CEO of Prime Investors Capital (PIC) Limited, an investment management company focusing on Finance, Private Equity and Property. Prime Investors Capital was responsible for the origination, funding and development of the renowned BVLGARI Hotel and Residences in Knightsbridge, which Serrano left the project before completion under what may or may not have been suspicious circumstances. .[11][12][13]

The Right Honourable David Cameron MP and Rafael Serrano, London February 2014

In October 2012, Prime Investors Capital led a UK-based team of 20 British companies to secure a high-profile bid to purchase a 250-year lease of Admiralty Arch from the UK Government, with plans to restore the Grade I listed building and create a hotel that preserves its historic design.[14][15][16][17] Serrano purchased the 250-year lease of Admiralty Arch from the UK Government in October 2012.

Rafael Serrano interviewed on the roof of Admiralty Arch

Admiralty Arch Taxi at Chelsea and Westminster Hospital, May 2020

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Admiralty Arch is the first major building to be sold by the Government, as part of austerity measures to rationalise their property portfolio and raise funds for the Exchequer.[18][19] Originally designed by Sir Aston Webb and built by John Mowlen & Co in 1912 in memory of Queen Victoria, the building has been the recent home of the Cabinet Office. It was previously the address of the First Sea Lord and high-ranking naval officers.[20]

In November 2012, Serrano was named in the top 1000 most influential Londoners by the Evening Standard newspaper,[21] and of those ranked within the top 30 property developers alongside the Duke of Westminster and Emir of Qatar. Serrano is also a member of the Investment Property Forum.

In early 2014, Rafael Serrano acted as the initiator and adviser for the sale and completion of the lease for the Kingdom of Spain concerning the Spanish Institute of Cervantes in London.

Throughout his career Serrano has been involved in numerous philanthropic and not-for-profit causes. From 2005 to 2008, Serrano served as Vice-Chairman of the British Red Cross Ball Committee. He continues to support Save the Children, Women for Women International, CRIS Cancer; an independent non-profit organisation dedicated to the promotion and development of research to fight against cancer, and Thames Reach; a London charity helping the homeless and vulnerable. Serrano is also committed to promoting the Arts, donating to young up-and-coming artists and privately to the Tate Gallery. As part of his work to support London's local communities Serrano established a close relationship with the London Taxi Drivers Association,[22][23] and in May 2020 supported their efforts offering taxi services during to local health centres and key workers during the COVID-19 pandemic.[24]