Penshoppe

Established in Cebu in 1986, the brand initially established itself in the Visayas and Mindanao markets. Penshoppe then expanded to Metro Manila, with its first boutique opening its doors in SM City North EDSA in 1991. Since then, Penshoppe's network of stores has grown to over 300 sites.

In 2015, Penshoppe has opened retail outlets in Bahrain, Cambodia, Indonesia, Saudi Arabia, and UAE.

Penshoppe previously had Nikki Gil-Albert, Jesli Hetutua, Heart Evangelista-Escudero and Jericho Rosales as their "local celebrity models". Some of the current local celebrity endorsers include Mikael Daez, Victor Basa, Bea Soriano, and Akihiro Sato.[1]

The brand previously had Mandy Moore as a celebrity endorser in 2001. In 2011, the brand signed Gossip Girl Ed Westwick[2] as an international celebrity endorser.[3] Thai actor Mario Maurer become an international endorser for the clothing brand.[4] In April 2012, the company announced that Zac Efron joined in as an endroser. In May 2012, American actor and model Ian Somerhalder, a.k.a. Damon Salvatore of The CW Television Network's The Vampire Diaries, announced as an endorser. In May 2012, Leighton Meester, also a Gossip Girl cast member, became an endorser for Penhshoppe's campaign called "All Stars".[5] [6]

On September 6, 2014, supermodel Cara Delevingne was named as Penshoppe's newest endorser.[7]

In 2015 Sean O'Pry became a Penshoppe ambassador.[8] On May 6, 2015, Penshoppe revealed that fashion model and television personality Kendall Jenner had joined the clothing line's endorsing team.[9] On August 27, 2015, via Penshoppe announced that 2NE1's vocalist, Sandara Park, will also be joining the brand as its newest ambassador. Earlier in 2016, Penshoppe was able to sign male modeling's new "It Boy", Lucky Blue Smith, as its newest endorser. In May 2016, American fashion model Gigi Hadid became the new face for Penshoppe.[10] In 2017 Nam Joo-hyuk also become face of Penshoppe, The new addition to the faces of Penshoppe is the daughter of supermodel Cindy Crawford, Kaia Gerber. In March 2018, Penshoppe announced Zayn Malik, a former member of One Direction is back in the Penshoppe team as an endorser. Its current models include Bella Hadid, Jordan Barrett, and Cameron Dallas for their latest campaign. And for the year 2019, Lalisa Manoban, Thai member of girl group BLACKPINK, joins the Penshoppe family as their newest ambassador. In 2021, Astro's Cha Eun-woo joined Penshoppe as its new ambassador.