Penalty (sports manufacturer)
Penalty (B3: CAMB4) is a Brazilian sporting goods company established in 1970 in the city of Sao Paulo. The brand is operated by its owner and creator, Grupo Cambucci.[1]
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Type | Sociedade Anônima |
---|---|
B3: CAMB3 | |
Industry | Sporting goods |
Founded | 1970 |
Headquarters | São Roque, Brazil |
Key people | Eduardo Estefano, (Executive Director) |
Products | Athletic shoes, apparel, sports equipment, accessories |
Revenue | ![]() |
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Number of employees | 2,500 |
Website | penalty.com.br |
The company manufactures mainly association football equipment such as kit uniforms and balls.
History

In 1945 the Assibe Brothers founded "Malharia Cambuci SA", a company of clothing for men and women in the neighborhood of Cambuci, in São Paulo. In 1970 the company created the brand "Penalty" launching products for football market.
In the 1980s, Penalty became the largest Brazilian manufacturer of balls. During this period, acquired the manufacturing rights for the brand Asics (shoes) and Wilson (tennis racquets). During the 1990s, successful Brazilian football teams Sao Paulo (that won the Copa Libertadores in 1992 and 1993) and Grêmio (in 1995) wore uniforms by Penalty.
In 1998 the brand expanded its business to Argentina opening a filial of the company there, signing deals with some local teams to be its uniform kit provider.[1]
In 2010 Penalty started its sponsoring of the Spanish Futsal League and one year later the company signed an exclusive agreement with Víctor Valdés,[2] the football goalkeeper of Barcelona FC and Spanish national team, for whom Penalty designed an exclusive boot.[3]
Current sponsorships
The following list that are sponsored by Penalty:
Associations
Club teams
Players
Branquinho
Deola[6]
Elicarlos
Lee
Paulinho
Rogério
Serginho
Ayaka Michigami
Daisuke Kikuchi
Junki Kanayama
Junya Takahashi
Kaishu Sano
Katsumi Yusa
Kazuya Okamura
Kenta Fukumori
Miharu Kobayashi
Natsumi Ikegaya
Tadashi Takeda
Taisuke Akiyoshi
Tetsuya Funatsu
Shota Kobayashi
Shuhei Matsubara
SteviaEgbus Mikuni
Walter Ibáñez
Guillermo Reyes
Juan Álvez
Matias Castro
Elías Ricardo Figueroa
Associations
Club teams
Associations
Club teams
Copagril
Magnus[7]
Saitama Saicolo
SWH Futsal Club
ElPozo Murcia
Santiago
Players
Super GT
Associations
Associations
Past sponsorships
Club teams
Banfield (2014–2018)
Gimnasia y Esgrima (2011–2017)
Sarmiento (1995–96, 2016–19)
Talleres de Córdoba (1994–95, 2005–08, 2011–19)
Ceará
Vitória
Figueirense (2012–2014)
Uberaba
Grêmio (1987–1999)
Joinville (1997–2000)
Paraná (2007–09)
Paysandu (1979–91, 1997–2001)
Santa Cruz (2009–2017)
São Paulo (1974-77, 1991-95, 2000–02)
Nagano Parceiro Ladies (2016–2021)
Blaublitz Akita (2013–2014)
FC Maruyasu Okazaki (2016–2018)
Kawasaki Frontale (1997–1998)
Tegevajaro Miyazaki (2015–2020)
V-Varen Nagasaki (2012–2013)
Chennai City FC (2018–2019)
National Teams
Club teams
Intelli (1986-1987, 2004-2005, 2013-2018)
Club teams
References
- About Penalty: History - official website
- "Victor Valdés has begun a partnership with Penalty - Official site news, 24 September 2011
- "Penalty rewarded eagle eyed fans", Footyboots website, 22 November 2011
- Marca abriu loja na Costa Rica, retomou produção na Argentina e agora está presente em 19 países, 23 Oct 2021
- "Firma PENALTY nowym sponsorem technicznym Radomiaka". RKS Radomiak Radom (in Polish). Retrieved 2019-08-31.
- "Deola assina patrocínio de luvas com Penalty", 22 March 2011
- Sorocaba Futsal anuncia cinco reforços e novo fornecedor de material esportivo on Globo Esporte, 19 Jan 2022
- "Penalty fecha aporte a jogador de futsal", 4 August 2010
- "Victor Valdés has begun a partnership with Penalty - Official site news, 24 September 2011
- "Penalty rewarded eagle eyed fans", Footyboots website, 22 November 2011