Pearpop

pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by Cole Mason, Spencer Markel and Guy Oseary in October 2020.[1] The platform's main feature is its creator marketplace which connects creators on TikTok for the purpose of collaboration. Since its launch, the platform has gained more than 200,000 creators including Heidi Klum, Loren Gray, Snoop Dogg and Tony Hawk, among others.[2]

pearpop
TypePrivate
IndustryMusic
FoundedOctober 2020
FounderCole Mason, Spencer Markel, Guy Oseary
Headquarters,
United States
Area served
Worldwide
Websitewww.pearpop.com

History

Formation

Cole Mason, an ex-model signed to Ford Models, co-founded the company with Spencer Markel and Guy Oseary in October 2020 after identifying that there was no platform which allowed creator-to-creator collaboration.[3]

Fundraising

In April 2021, pearpop announced it raised a $10 million Series A from Alexis Ohanian's venture capital firm Seven Seven Six, following its $6 million seed round from Guy Oseary and Ashton Kutcher. The company also has a variety of angel investors including Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk and others.[4][5]

Technology

The company generates revenue by taking a 25% fee from its transactions on the platform. In May 2021, the company launched its Challenges feature to allow music creators on the platform to incentivize other video creator to use their songs.[6]

Reference section

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