PROS (company)

PROS Holdings Inc. is a company that provides artificial intelligence-based software as a service platform that optimizes every shopping and selling interaction — enabling companies to deliver personalized offers to buyers with speed, precision, and consistency. Industries that PROS serves include airlines, automotive, consumer goods, distribution, energy & chemicals, food & beverage, manufacturing, medical devices & healthcare, services, technology, and transportation & logistics.

PROS
TypePublic company
NYSE: PRO
Russell 2000 Index component
IndustryEnterprise software
Headquarters
Houston, Texas, U.S.
ProductsPricing science
Configure, price and quote
Revenue management
Revenue US$250.3 million (2019)
US$−53.3 million (2019)
US$−69.1 million (2019)
Total assets US$513.3 million (2019)
Websitepros.com
Footnotes / references
[1]

The PROS Platform gathers and analyzes data to understand buyer preferences and deliver recommendations in the form of suggested products, offers, and personalized pricing to the right sales channel. PROS is headquartered in Houston, Texas with offices in Austin, Texas; Oakland, California; London, UK; Toulouse, Biot and Paris, France; Frankfurt, Germany; Sydney, Australia; and Sofia, Bulgaria.

History

In 1985, PROS was founded by Mariette and Ron Woestemeyer. After helping pioneer revenue management in the airline industry, PROS expanded into price management and pricing optimization.

In June 2007, PROS became a public company via an initial public offering.[2]

In December 2013, PROS acquired SignalDemand, which offers supply aware price and optimization software, for $13.5 million.[3]

In October 2014, PROS acquired Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools, for $33 million.[4][5]

In 2017, PROS acquired Vayant Travel Technologies, a privately held airfare search company based in Sofia, Bulgaria, for $35 million.[6][7]

In 2019, PROS acquired French travel tech firm Travelaer SAS for $12 million.[8]

In 2021, PROS acquired Miami-based fare-marketing company EveryMundo for $90 million.[9]

References
  1. "PROS Holdings Inc. 2020 Form 10-K Annual Report". U.S. Securities and Exchange Commission.
  2. "PROS Holdings raises $75.1 million in IPO". Reuters. June 27, 2007.
  3. "PROS Announces Acquisition of SignalDemand" (Press release). Business Wire. December 16, 2013.
  4. "PROS Completes Acquisition of Cameleon Software" (Press release). Business Wire. October 27, 2014.
  5. Ryan, Molly (October 24, 2013). "Major Houston software company makes big acquisition". American City Business Journals.
  6. "PROS Acquires Vayant Travel Technologies; Expands Modern Commerce Solutions for Travel Industry" (Press release). Business Wire. August 3, 2017.
  7. McDonald, Michele (August 3, 2017). "Vayant Travel Technologies acquired by PROS, a US revenue management company". Phocuswire.
  8. Mathews, Chris (August 26, 2019). "Houston co. acquires French travel tech firm in $12M deal". American City Business Journals.
  9. Mathews, Chris (November 30, 2021). "Pros acquires Miami fare marketing co. EveryMundo in $90M deal". American City Business Journals.
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