North American Reciprocal Museum Association

The North American Reciprocal Museum (NARM) program is an affiliation of arts, historical, and cultural institutions in the United States, Canada, Mexico, Bermuda, and El Salvador which offer reciprocal benefits to qualifying members of other participating NARM institutions. As of August 2021, NARM has over 1,100 participating institutions.[1][2][3]

Institutions in the association offer a range of membership benefits to qualified members of participating museums, that typically includes free admission and/or museum shop discounts.[4][5] Individuals interested in getting these benefits should check with their local museum to see if they participate in the NARM program, and the levels of membership required to qualify.

Museums and other institutions may join NARM if they meet certain requirements for reciprocal offerings to visiting members of other NARM institutions.[6] Institutional membership is not exclusive, in that an organization may also join other similar associations, such as the Museum Alliance Reciprocal Program (MARP), Reciprocal Organization of Associated Museums (ROAM), or Art Museum Reciprocal Network (AMRN). There are also regional alliances such as the Southeastern Reciprocal Membership Program (SERM). A given institution may choose to participate in none of these associations, or in any combination of them.[7] For example as of 2021, the Birmingham Museum of Art offers reciprocal benefits through international and regional programs.[8]

The NARM website highlights selected member institutions and their offerings, with a focus on special exhibitions.[9] NARM also publishes a quarterly magazine which announces new institutional members, features selected programs including online or virtual offerings, and describes any changes to the association.