Nicholas Graham

In 2001 the company was sold to Windsong Allegiance, which signed an exclusive deal with Kmart to sell Joe Boxer products ranging from underwear and sheets to shower curtains and watches[13] After operating at department store channels until 2002, Windsong and Graham decided to license the brand directly to Kmart Corporation in Detroit. Graham continued to be involved with the company until 2005 when it was sold to Iconix Brand Group in New York. Iconix continued the license with Kmart.[8]

In 2003, Graham staged a human cannonball in a Kmart parking lot.[14]

In 2012, Graham moved to New York City from San Francisco and began developing his Nick Graham collection.[15] The brand launched online in December 2013, and expanded into department stores in October 2014. The same month Iconix Brand Group invested in the company.[16][17]

In 2013 Nick Graham hired a helicopter to fly a 200-foot bowtie in front of the Statue of Liberty on Halloween. Graham cancelled the event because the bowtie was not prepared to make the flight and likely would have been lost in the Hudson River.[18][19]

In July 2015 Graham did his first show for the Nick Graham brand as part of New York Men's Fashion week. In January 2016 Graham collaborated with the National Park Service in a "Men in their Natural Habitat" fashion show.[20]

In the same year, Graham launched a collection of bowties based on Bill Nye and his interest in science and space.[21]

In July 2016 Graham staged his "Our Men in Havana" collection in tribute to pre-revolutionary Cuba.[8][12]

Graham organized a Mars-themed fall of 2017 fashion show titled “Life On Mars”, which included a guest appearance of Apollo 11 astronaut Buzz Aldrin.[22]

Graham is noted for his involvement in creating space-styled clothing.[23]

To launch his underwear collection in 2018, Graham took over the Shark Reef at Mandalay Bay in Las Vegas and had two models in underwear and chain mail scuba gear descend into a tank of 50 sharks.[24]

In July 2019 Nick Graham was the co-sponsor of an Apollo 11 anniversary event at Cape Canaveral.[25]

In September 2019, Graham explored writing music in a project titled “Soundtrack From Films Never Made”.[26]

In January 2020 in response to the COVID-19 pandemic, Graham launched Airband, a face covering brand.[27]

In 2021 Graham launched SPACEONE Industries, an apparel outlet with a space-faring aesthetic. The company also produces digital apparel for astronauts and avatars in various virtual world platforms. Regarding his motivations for SPACEONE, Graham cites the overview effect along with his personal fascination with space, environmentalism, and technology.[9] SPACEONE plans to launch its first physical collection for the consumer market in 2022.[9]