New South governor

In the early twentieth century, the Southern United States was characterized by Jim Crow racial segregation, widespread voter disenfranchisement, malapportionment of state legislative districts, and dominance by a single political party.[1] At this time, governors' offices in the South were generally weak, and officeholders tended to be either political elites or adventurers.[2] The United States Supreme Court's ruling in the 1954 case Brown v. Board of Education, the increased activity of the civil rights movement, and the creation of civil rights legislation altered these political dynamics. The passage of the Voting Rights Act in 1965 enabled the massive growth of black voter registration and black political participation.[1] As a result, black voters began to combine their electoral strength with white moderates to alter the outcomes of regional elections.[3]

New South governors tended to avoid race-baiting campaigning or strong affirmations in favor of segregation. Their campaigns were also more modernized and media driven.[4] Terry Sanford was the first New South governor,[5][6] being elected Governor of North Carolina in 1960.[6] He emphasized peaceful race relations, improvements in education, and vigorous economic development.[5] Carl Sanders of Georgia was elected in 1962.[7] Many New South governors were elected in 1970: Reubin Askew in Florida, John C. West in South Carolina, Dale Bumpers in Arkansas, and Jimmy Carter in Georgia.[1] Many national media outlets celebrated the election of these politicians as a sign of change and progress in the region. Bumpers described these electoral outcomes as "a cry for new leadership in the South".[8] All declared upon their inauguration that they would avoid racial issues of the past, and in office they tended to ignore racially-charged issues, careful not to alienate white voters.[9]

By 1972, all Southern states except Alabama had elected a governor who espoused racially moderate rhetoric. Albert Brewer assumed the office of governor in Alabama in 1968 but was not elected, and was defeated in a electoral campaign for a full term in 1970.[1] The victor, George Wallace ran a racially-charged campaign but won by a narrow margin and moderated his stance after taking office.[10] A second group of New South governors were later elected, including Richard Riley of South Carolina, Bob Graham of Florida, George Busbee of Georgia, David Treen of Louisiana, William F. Winter of Mississippi, Lamar Alexander of Tennessee, Chuck Robb of Virginia, David Pryor and Bill Clinton of Arkansas, and James Holshouser, Jim Hunt, and James G. Martin of North Carolina.[1] Many of these governors cited Sanford as an inspiration.[5] Some of these governors sought national political influence, and two were elected President of the United States: Carter in 1976, and Clinton in 1992.[2]

New South governors tended to be well-educated, sometimes having been educated outside of the South. In office, they were active executives and proponents of government reform, emphasizing executive leadership, efficiency, and honesty. Some supported new government services, but typically avoiding large tax increases.[2] The extent of reform they supported was generally limited to education, mental health services, and prisons. Many were economically conservative. New South governors also avoid racial rhetoric and took a moderate approach towards racial issues.[1] They also tried to cultivate better relationships with the federal government than their predecessors, who had been more focused on states' rights.[2]

• Drescher, John (2000). Triumph of Good Will: How Terry Sanford Beat a Champion of Segregation in and Reshaped the South. Jackson: University Press of Mississippi. ISBN 1-57806-310-8.
• Evans, Eli N. (1993). The Lonely Days Were Sundays. University of Mississippi Press. ISBN 9781617035036.
• Sanders, Randy (2007). Mighty Peculiar Elections: The New South Gubernatorial Campaigns of 1970 and the Changing Politics of Race (reprint ed.). Louisiana State University Press. ISBN 9780807132906.
• Wirt, Frederick M. (1997). We Ain't what We was: Civil Rights in the New South. Duke University Press. ISBN 9780822318934.