Nasser Abufarha

Nasser Abufarha is a Palestinian-American anthropologist and social entrepreneur . He is the founder of Canaan Palestine and the Palestine Fair Trade Association- a network of small scale family farms organized under fair trade and organic production, active in 54 villages across the West Bank with 1500 members.

Nasser Abufarha

He was born in 1964 in Al-Jalama, a small farming village near Jenin, at the northern tip of the West Bank. He currently lives in his village in Palestine.

After first studying in Canada, he traveled to the United States, where he earned his bachelor's degree in Computer Science from Wayne State University in 1989. Abufarha went on to earn a PhD in Cultural Anthropology, International Development, Urban and Regional Planning from the University of Wisconsin–Madison in 2006.

In 2004, Abufarha developed the first internationally recognized standard for fair trade olive oil and established the Palestine Fair Trade Association. He also established Canaan Palestine, a healthy lifestyle brand of Palestinian speciality foods that is trending in the United States and Europe. Canaan Palestine products are certified fair trade and organic offering Palestinian olive oil as the flagship of the brand.

His book, The Making of a Human Bomb: An Ethnography of Palestinian Resistance, was published by Duke University Press in 2009.