My11Circle

My11Circle is an Indian fantasy sports platform which was launched in 2019 by Games24x7, India’s leading digital skills games company with an existing full-stack portfolio across skill games, fantasy sports and casual games. My11Circle allows users to play fantasy cricket, football and kabaddi. It is currently one of the leading fantasy sports platforms in India along with Dream11.[1] The platform runs with a tagline "Play with Champions".

MY11CIRCLE
TypePrivate
cricket
IndustryFantasy sports
FoundedJanuary 2019
FoundersTrivikraman Thampy, Bhavin Pandya
Headquarters
Mumbai, Maharashtra
Area served
India
OwnersGames24×7
ParentPlay Games24x7
Websitewww.my11circle.com

History
  • Old logo of My11Circle until 2022.

The platform was jointly launched by Games24×7 co-founders Bhavin Pandya and Trivikraman Thampy in 2019.[2] It is regarded as the first fantasy sports platform to have created a contest called "Beat the Expert", which allows a player to make a team consisting of 11 players and play directly with the legendary cricketers.[1]

Partnership

In November 2020, My11Circle signed upon a one year contract worth 15 crores on a renewable basis with the Sri Lanka Cricket for sponsoring 2020 Lanka Premier League.[3][4]

In 2022, My11Circle signed up as the title sponsor of RP-Sanjiv Goenka’s Lucknow team, Lucknow Super Giants,[5] the newest addition to Indian Premier League Teams.

Brand ambassadors

My11Circle roped in Mr. Sourav Ganguly,[6] cricketing legend, current BCCI President[7] and former Indian Cricket Team Captain, as its first Brand Ambassador in 2019, followed by VVS Laxman,[8] another legend of Indian cricket, in 2020.

In 2021-22, the platform onboarded upcoming and promising young cricketers - Mohammed Siraj,[9] Shubman Gill and Ruturaj Gaikwad.[10]

Format

My11Circle provides a seamless online experience of fantasy skill gaming in Cricket, Football and Kabaddi. It is an online game where a player can create a virtual team of 11 real life players from opposite teams and earn points on the basis of performance of players in real matches.

The player who scores the maximum points in the contest they have participated in gets the first rank on the leaderboard. On My11Circle, one can participate in free and paid contests. A user can pay a certain fee to participate in a cash contest and can win real cash prizes.

The user must be at least 18 years of age to participate in My11Circle games.

Legality and Disclosure

My11Circle, a skill-based fantasy gaming platform is currently unavailable on Google Play Store and can only be downloaded through its official website.

The platform provides a lite version of the app on the google play store, My11Circle Lite, where one can participate in practice non-cash contests, hone their skills and play.

My11Circle is KYC compliant and offers safe and secure payment getaways, where a user can withdraw their winnings amount securely, 24x7.

References
  1. "How online Fantasy cricket app My11Circle has changed the game for the better". The Statesman. 2019-04-11. Retrieved 2020-11-17.
  2. "After rummy, Play Games24x7 is betting big on fantasy cricket with My11Circle". The News Minute. 2019-07-29. Retrieved 2020-11-17.
  3. Admin (2020-11-17). "My11Circle confirmed as the LPL title sponsor". ThePapare.com. Retrieved 2020-11-17.
  4. "My11Circle picks up deal worth Rs 15 crore as Lanka T20 Premier League's title sponsor". The Economic Times. Retrieved 2020-11-17.
  5. Livemint (2022-01-06). "My11Circle named title sponsor for Lucknow IPL team". mint. Retrieved 2022-04-11.
  6. "Fantasy cricket platform My11Circle ropes in Sourav Ganguly as brand ambassador - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2022-04-11.
  7. "Sourav Ganguly formally elected as the 39th president of BCCI". India Today. October 23, 2019. Retrieved 2022-04-11.
  8. "My11Circle appoints VVS Laxman as the brand ambassador". Financialexpress. Retrieved 2022-04-11.
  9. "My11Circle brings Mohammed Siraj onboard as brand ambassador". Financialexpress. Retrieved 2022-04-11.
  10. Livemint (2022-03-14). "Shubman Gill, Ruturaj Gaikwad roped in as brand ambassadors for My11Circle". mint. Retrieved 2022-04-11.
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