Morgan Eckroth

Eckroth attended Oregon State University where she received a marketing degree in June 2020.[5][6][7] As a college freshman she started working as a barista at Tried and True Coffee Co. in Corvallis, Oregon.[8] She began releasing short form comedy sketches about life as a barista on TikTok.[9] She then expanded to Instagram and YouTube.

After graduating, she started work at a start-up, before returning to work as a barista to allow her to continue making coffee-related content. She stated in an interview with Business Insider, "Previously, so many of my videos revolved around me actively being a barista and actively working in a café. It felt a little disingenuous to go back to that sort of thing without actually working in the industry. And so I found a wonderful café up in Portland that was looking for a part-time barista, and to this day, I still work three shifts a week."[7] She continues to work part time as a barista as of March 2022.[3] Eckroth typically films her videos at the coffee shop she works at after it has closed.[7]

In December 2020, Eckroth announced a collaboration with Wrecking Ball Coffee Roasters, selling branded coffee from her online shop.[10]

In 2019 and 2020, Eckroth competed in the United States Barista Championship (USBC), competing in nationals and qualifiers respectively those years.[8] In 2022, Eckroth became the USBC Champion, finishing first and qualifying to represent the United States in the World Barista Championship in Melbourne, Australia.[11][8] Leading up to the competition, Eckroth prepared for two months with Onyx Coffee Lab from Arkansas and was coached by Onyx co-founder Lance Hendrick. Her performance at the competition discussed livestreaming and the connection between the online and physical world as it pertains to coffee culture. Eckroth also released a video series leading up to the competition detailing her preparation.[8][12][13][14]

Eckroth lives in Portland, Oregon, and previously lived in Corvallis, Oregon.[15]

In May 2020, Eckroth was attacked with bear mace at her job after a customer became angry about the coffee shop's temporary no-cash policy during the onset of the COVID-19 pandemic in the United States.[1]