Mercedes-Benz India

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Mercedes-Benz Group founded in 1994, with headquarters in Pune, Maharashtra, India.

Mercedes-Benz India Pvt Ltd
TypeSubsidiary
IndustryAutomotive
Founded1994 [1]
HeadquartersPune, Maharashtra, India
Key people
Martin Schwenk
ProductsLuxury Vehicles
Production output
 15,538 units (2018)
ParentMercedes-Benz Group
Websitemercedes-benz.co.in

History

Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler.[2] Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Daimler rebranded itself as Mercedes-Benz AG in 2022 as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.

Manufacturing Facilities

Mercedes-Benz started assembly and manufacturing in India since 1994,[3]

Spread over 100 acres at Chakan, Maharashtra,[4] this plant was set up in 2009.

Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class Limousine, C-Class, E-Class Long Wheelbase, S-Class and Mercedes Maybach S 580, along with the GLA, GLC, GLC Coupé, GLE and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC+ saloon, AMG GLA 35 4MATIC+ SUV.

Retail of the Future

Mercedes-Benz India launched Retail of the Future in 2021. This is a direct to customer sales model. Under this model, Mercedes Benz sells cars directly to buyers, ensuring transparent pricing and best deal, and has taken charge of all the inventory, reducing the interest burden on dealers and taking away incidental or handling charges from the system.[5]

Electrification

Mercedes-Benz India introduced the first luxury EV – EQC in 2020. Mercedes EQS will be launched in the last quarter of 2022 and will be locally produced in India.[6]

The company has added an industry-focused electric vehicle (EV) module in its Advanced Diploma in Automotive Mechatronics (ADAM) course. It was introduced for the first time in MKSSS Women’s college. The new EV module of the ADAM course leverages Mercedes-Benz’s global expertise to impart world class training and make the talent pool industry ready.[7]

Mercedes-Benz Properties

Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India.

Mercedes Trophy

The Mercedes Trophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the Mercedes Trophy World Final in Stuttgart (Germany). In India, 20 editions have taken place so far with over 20,000 amateur golfers taking part from across the country.

International Driving Platform

Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.

AMG Events

AMG Emotion Tours is a customer event, which includes driving and culminates into cultural and culinary experience. AMG Track Days are held on racing tracks for customers and enthusiasts where professional racers train the drivers.

Mercedes-Benz Research and Development India

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune shows Daimler's strong commitment to India as a location for production, R&D and for IT. MBRDI is Daimler's "Think Tank" in India. Currently 5,600 engineers and IT-specialists are employed by MBRDI.[8]

Sales and Service Network
A Mercedes-Benz Dealership in Bangalore

Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.

Pre-Owned Cars

Mercedes-Benz launched its new Pre-Owned car brand, Mercedes-Benz Certified[9] in India in December 2014 by the simultaneous inauguration of 12 new Mercedes-Benz Certified outlets across India.

In 2021, Mercedes-Benz India launched a new used car online platform called Mercedes-Benz Marketplace.[10] The new marketplace works on the principle of 'direct customer to customer' selling. Customers looking to sell or buy a pre-owned Mercedes-Benz car can visit the platform to avail services provided by the company.

Sales Performance

In 2021, Mercedes-Benz leads the Indian luxury car market for the seventh year in a row. In an unprecedented year that witnessed pandemic-related challenges to lives and business, the company delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth.

Models
Mercedes-Maybach S-Class

Models

See also

References
  1. "A quarter of a century "Made in India": Mercedes-Benz celebrates 25 years production in India".
  2. "Daimler-Benz announces purchase of Chrysler Corp". HISTORY. Retrieved 29 November 2021.
  3. https://www.mercedes-benz.co.in/passengercars/the-brand/press-releases/a-quarter-of-a-century--made-in-india---mercedes-benz-celebrates/a-quarter-of-a-century--made-in-india---mercedes-benz-celebrates.html#:~:text=Pune%3A%20In%201994%2C%20Mercedes%2D,100%20acres%20in%20Chakan%2C%20Pune. {{cite web}}: Missing or empty |title= (help)
  4. Overdrive (11 June 2009). "Mercedes-Benz India starts phase II production in Chakan". Firstpost.
  5. Thakkar, Ketan; Shyam, Ashutosh R. "Mercedes Benz generates $100 million order in October under the new retail model". The Economic Times. Retrieved 10 April 2022.
  6. Chakravarty, Shubhodeep (12 January 2022). "Mercedes EQS EV launch confirmed for 2022, to be locally produced". Hindustan Times Auto News. Retrieved 10 April 2022.
  7. www.ETAuto.com. "Mercedes-Benz adds EV module to its ADAM course in a Pune women's college - ET Auto". ETAuto.com. Retrieved 10 April 2022.
  8. "Bangalore, Mercedes-Benz Research and Development India". Daimler (in German). Retrieved 27 November 2020.
  9. "Driving in fast lane: Mercedes-Benz India launches new brand for old cars". The Economic Times. Retrieved 10 April 2022.
  10. Bharadwaj, Punith (13 August 2021). "Mercedes-Benz India Launches Used Cars Marketplace: Direct To Customer Buy & Sell Of Pre-Owned Cars". www.drivespark.com. Retrieved 10 April 2022.

Sources
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