Madhu Jayanti International

Madhu Jayanti International Limited manufactures and exports Tea. It operates seven brands across the world[1] and is also a manufacturer for multiple private label tea brands.

Madhu Jayanti International Limited
TypePrivate
IndustryDrink
Founded1942 (1942)
FounderLate Jayantilal Shah
Headquarters
Kolkata
,
India
ProductsTea, Green Tea, Herbal tea, Ice Tea,
BrandsTE-A-ME Teas, Lalpan, Saraswati, Gold Bond, Indus, Old England, Golden Victoria
Websitejaytea.com

Its private labels, as well their own brands, are distributed in Africa, Russia, Europe and in the UK. The company manages tea packing plants in Kolkata, Coimbatore, Guwahati and also a unit in Vladivostok, Russia.[2] It is certified with ISO 22000, Hazard analysis and critical control points or HACCP, BRC(Grade A), KOSHER (U&C), Halal, SA8000, GSV, and IFS(Higher Level).

History

Madhu Jayanti was founded in 1942 by the late Jayantilal Shah. In 1980, it became a pioneer in value added exports. By 1985, they pioneered the teabag export business from India.[3]

Brands
  • Lalpan (India)
  • Saraswati (India)
  • Old England (Russia, West Africa)
  • Gold Bond (Russia, West Africa)
  • Golden Victoria (Russia, West Africa)
  • Indus (West Africa, Russia)
  • TE-A-ME Teas (India, Israel)

Products
  • Flavour tea
  • Herbal tea
  • Tea bags
  • Bulk tea
  • Specialty tea
  • Packet Tea

Spread and operations

Madhu Jayanti operates with 7 factories across 3 countries and employs over 200 people in 15 locations worldwide. It serves around 10 million cups of tea across 42 countries a day.

Recent Acquisition

Madhu Jayanti International Private Ltd (MJIL) acquired Eveready Industries packet tea business at around 6 crore. It will help the group to become a pan-India player from its current presence in only two states.

While MJIL’s Rs 55-crore packet tea business is limited to Maharashtra and Karnataka, Eveready’s three tea brands are sold in 14 states such as Uttar Pradesh, Rajasthan, Gujarat, Bihar, Jharkhand, Madhya Pradesh, among others.

References
  1. "Madhu Jayanti eyes Rs 300cr mark in packet tea biz in 5 yrs - Times of India". The Times of India. tnn. Jul 2, 2019. Retrieved 2021-01-04.
  2. "Madhu Jayanti buys Eveready's packet tea business". @businessline. Retrieved 2021-01-04.
  3. "Madhu Jayanti forays into B2C category, launches 'TE-A-ME' brand". @businessline. Retrieved 2021-01-04.
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