Just Salad
Just Salad is a fast-casual concept with a mission to make everyday health and everyday sustainability possible. The brand serves accessible, plant-centric meals with homemade dressings, batch-cooked proteins, from-scratch recipes, and daily-prepped produce. Empowering customers to “Eat with Purpose,” Just Salad is home to the world’s largest restaurant reusable program and the first U.S. restaurant chain to carbon label its menu.
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| Type | Private |
|---|---|
| Industry | Restaurants |
| Genre | Fast casual |
| Founded | 2006 |
| Founder | Nick Kenner |
| Headquarters | , |
Number of locations | 50+ |
Area served | Worldwide |
| Products | |
| Website | www |
History
The company was founded in 2006 by childhood friends Nick Kenner and Rob Crespi after noticing a shortage of healthy, accessible food options in Manhattan. Today, Just Salad is growing rapidly with over 50 locations across New York, New Jersey, Florida, Illinois, Pennsylvania, and North Carolina, as well as 10 ghost kitchens in Dubai.
Sustainability
Empowering customers to eat with purpose, Just Salad is the home of the world’s largest restaurant reusable program, with the iconic reusable bowl. Guests can purchase a bowl for $1 and receive a free topping with every reuse.
In 2020, Just Salad became the first U.S. restaurant chain to carbon label its menu, showcasing the environmental impact of food choices. To make climate-smart decisions even easier, the brand also offers digital customers a “Climatarian” dietary filter, showcasing a selection of items with a lower carbon footprint. Just Salad continues to expand its repertoire of climate-conscious options. The chain offers an entirely vegan smoothie menu and plant-based alternatives like Breaded Daring™Chicken + Violife® Creamy Vegan Feta. The company weaves sustainability into every consumer touchpoint and has implemented policies aimed at reducing waste in all forms:
- Food-waste: In-store composting, food donation programs, and selling of surplus food through the Too Good to Go app
- Single-use plastic: Guests are required to opt-in to receive utensils when they order in the Just Salad Mobile App or orderjustsalad.com.
- Packaging: Single-item pick-up orders are prepared bagless, and no bag is the default option for orders placed in-store.
- Sandra Noonan, the company’s Chief Sustainability Officer, is a certified TRUE Zero Waste advisor.