Joyalukkas
Joyalukkas is an ISO certified Indian multinational jewellery group based in Thrissur, Kerala and Dubai, UAE. The company is named after Joy Alukkas, the company's chairman and founder.[1] Joyalukkas has 85 showrooms in India and 45 showrooms across the globe.[2][3]
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Type | Private |
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Industry | Jewellers |
Founder | Joy Alukkas |
Headquarters | Thrissur, Kerala, India |
Number of locations | 85 showrooms in India and 45 showrooms internationally |
Area served | India, UAE, Singapore, United Kingdom, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, Malaysia, United States |
Products | Jewellery |
Owner | Joy Alukkas |
Website | www.joyalukkas.com www.joyalukkas.in |
History
Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956.[4] Following in his father's footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1988, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence.[5] The Joyalukkas has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.
Associations
Forevermark, the diamond brand from the group of De Beers is associated with Joyalukkas.[6]
Awards
Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for 8 years in a row (2010, 2011, 2012, 2013, 2014, 2015, 2016 & 2017). The award of Superbrands is organised by Superbrands, United Arab Emirates.[7]
In 2019, Joyalukkas won the Best Indian Diamond Retailer of the Year Award at the Retail Jeweller Middle East innovation Awards 2019.[8]
Brand Ambassadors
- Kajol[9][10]
- Hrithik Roshan
- R. Madhavan (Tamil Nadu)[11][12]
- Allu Arjun (Andhra Pradesh and Telangana)[13]
- Suresh Gopi (Kerala)
- Sudeep (Karnataka)
- Shreya Ghoshal (Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Maharashtra, West Bengal)
References
- News - The Hindu - 4 March 2006
- News - The Business Standard - 10 January 2014
- The Times of India - 13 November 2012
- "Joy Alukkas: The Midas touch". Forbes India. Retrieved 27 May 2019.
- "Joy Alukkas". Forbes. Retrieved 15 May 2020.
- The Times of India - 2 October 2012
- The New Indian Express - 18 July 2011
- "Joyalukkas gets best Indian Diamond Jewellery of the Year award | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN". DT News. Retrieved 18 November 2019.
- Joyalukkas Fb Post
- News - The Economic Times - 07 August 2017
- The Hindu - 7 August 2012
- News - The Hindu - 18 October 2012
- The Times Of India - 10 December 2012