Intermiles

InterMiles was the airline's frequent-flyer program[1][2] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group.[3] InterMiles is an independent, loyalty and rewards company formed in 2014. The program has about 1 crore members.[4]

InterMiles (Jet Privilege Private Limited)
TypePrivate, subsidiary
IndustryTravel
Technology
Finance
Founded2014 (2014)
HeadquartersA Wing, 2nd Floor, Times Square, Andheri East, Mumbai, Maharashtra,
India
Key people
Manish Dureja
(MD & CEO)
Websitewww.intermiles.com

InterMiles' main feature is allowing users to make online travel booking for flights and hotels through its app and website, and get rewarded as they earn and redeem InterMiles.[5][6] Later, InterMiles added features to allow users to shopping, dine, fuel and introduced co-brand credit cards in India.[7][8][9]

History

In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and award redemption tickets.[10]

InterMiles (formerly known as JetPrivilege) was founded in 2014 is an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.[11]

Funding

Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways occupies a 49.9% stake in the company.[3]

Partnerships

InterMiles’ members can earn and redeem miles on flights, hotels, shopping, dining and even fuel.[3] They also have multiple co-brand credit and debit cards, that provide the card holder with various benefits and discounts. This offer is available to co-brand cardholders from HDFC Bank, ICICI Bank, and IndusInd Bank.[7]

Advertising Campaign

After rebranding, InterMiles launched their first Television advertisement in 2020. This advertisement showed the protagonist using InterMiles and getting rewards on flight bookings, hotel stays, and restaurants.[12]

See also

References
  1. "Jet Privilege's frequent flyer programme to be now known as InterMiles". Business Line. Retrieved 2020-08-14.
  2. "Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained". CNBC TV18. Retrieved 2021-04-29.
  3. "InterMiles gains traction in consumer tech segment". Business Line. Retrieved 2021-02-17.
  4. "Jet gone, Jet Privilege is InterMiles now". The Times of India. Retrieved 2021-04-29.
  5. "In a chat with Anil Singhvi, EaseMyTrip's Prashant Pitti explains about new pact with Just Dial". Zee Business. Retrieved 2021-04-11.
  6. "Edelweiss Partners With InterMiles To Introduce Free Cancellation Travel Insurance". Travel Trends Today. Retrieved 2021-03-11.
  7. "Now earn miles when paying your rent". Financial Express. Retrieved 2020-09-21.
  8. "InterMiles HDFC Bank Platinum Credit Card". HDFC Bank. Retrieved 2021-03-21.
  9. "Intermiles Voyage Visa Credit Card". IndusInd Bank. Retrieved 2021-03-21.
  10. "Jet Airways defers plans to sell stake in Jet Privilege". Mint_(newspaper). Retrieved 2020-11-14.
  11. "Jet Privilege unveils new brand identity 'InterMiles'". The Economic Times. Retrieved 2020-11-14.
  12. "InterMiles launches first ad campaign after rebranding". adgully.com. Retrieved 2020-03-14.
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