Imtiaz (supermarket)

Imtiaz Super Market (ISM) (امتیاز سپر مارکیٹ), commonly known as Imtiaz, is a Pakistani supermarket operator that operates a chain of supermarkets across the country.[4] It is estimated that its yearly turnover is between Rs 40 billion to Rs 1000 billion, which makes it a key competitor of Metro Cash & Carry Pakistan and Carrefour Pakistan.[5]

Imtiaz Super Market
TypePrivate
IndustryRetail
Founded1955 (1955)[1]
Karachi
FounderImtiaz Abbasi[2]
HeadquartersKarachi
Number of locations
23
Area served
Pakistan
Products
  • Electronics
  • movies and music
  • home and furniture
  • home improvement
  • clothing
  • footwear
  • jewelry
  • toys
  • health and beauty
  • pet supplies
  • sporting goods and fitness
  • auto
  • photo finishing
  • craft supplies
  • party supplies
  • grocery
Number of employees
11,000 (2021)[3]
Websitewww.imtiaz.com.pk

Imtiaz Supermarket has been the subject of multiple controversies, including SOP violations during COVID 19 and lack of proper parking facilities causing widespread traffic jams.[6][7][8]

History

Imtiaz Super Market started in 1955 as a small superstore in Bahadurabad, Karachi by Imtiaz Abbasi.[9]

In 2003, they opened a store in Awami Markaz, Karachi.[9]

In 2010, they expanded by opening a store in Nazimabad, Karachi.[9]

In 2013, Imtiaz was opened in Defence, Karachi.[9]

In 2016, hypermarket was opened in Gulshan-e-Iqbal, Karachi.[9] The retailer also expanded to Punjab by opening a supermarket in Gujranwala.[10]

In 2017, a branch was opened in Faisalabad.[9]

In 2018, two more branches were opened in Karachi in the areas of Sharafabad, and Malir by the retailer.[9]

In 2019, a branch was opened in Clifton.[9]

In 2021, they opened a store in Sialkot.[9]

In 6 August 2021, they opened a store in Bahawalpur.[9]

Stores

The company operates 23 stores throughout the country located in Bahawalpur, Karachi, Gujranwala, Faisalabad, Islamabad Lahore, Sialkot , Gujrat and sargodha.[1][11]

References
  1. "About Us". www.imtiazsupermarket.com.pk.
  2. Shaikh, Ayesha (15 May 2017). "From a kiryana to a superstore – the success story of Imtiaz Super Market".
  3. https://imtiaz.com.pk/#about
  4. "Imtiaz Super Market's new store seeks to capture upscale markets - The Express Tribune". 3 March 2013.
  5. "Pakistani brands who found success against their global competitors". The Express Tribune. 2017-06-16. Retrieved 2019-02-24.
  6. Ahmed, Ali (June 2, 2016). "Newly inaugurated Imtiaz Super Store causing chaos for locals". Brecorder.
  7. "City super markets causing traffic chaos". 2 June 2016.
  8. "Karachi's Imtiaz Super Market sealed over coronavirus SOP violations | SAMAA". Samaa TV.
  9. "About Us".
  10. "Imtiaz Super Market expands to Punjab, opens first store in Gujranwala". Profit by Pakistan Today. September 24, 2016.
  11. "Local retail giant: Imtiaz Super Market plans Punjab, international expansion - The Express Tribune". 21 December 2015.
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