Hydra Ventures

Hydra Ventures is an investment and business development firm that creates and develops new consumer brands in the apparel, footwear and sports-related areas.[1] It is basically formed as a venture capital fund but has the full backing of Adidas.[2] The managing director is Tom Montgomery, who was formerly head of corporate strategy at Adidas. Besides Adidas CEO Herbert Hainer and Adidas CFO Robin Stalker, the board includes Duncan Fitzwilliams, founder of Nash Fitzwilliams,[3] and Toby Hoare, CEO of JWT Europe.[4]

Hydra Ventures
TypePrivate Ownership
IndustryVenture capital
Founded2011
HeadquartersHerzogenaurach, Germany
ProductsVenture capital
Websitewww.hydra-ventures.com

In 2018 Hydra Ventures participated in a health and wellness company Keyto's $2.5m seed funding round. The funding will allow to expand research and development of its smart breath sensor that detects when the body is in ketosis.[5]

References
  1. http://www.businessweek.com/magazine/multinationals-venture-into-startup-investing-07052011.html Bloomberg Businessweek, June 2011
  2. http://business.transworld.net/67923/news/adidas-funds-sustainability-focused-vc-firm/ Transworld Business, July 2011
  3. "Archived copy". Archived from the original on 2011-11-10. Retrieved 2011-07-12.{{cite web}}: CS1 maint: archived copy as title (link)
  4. http://www.sginews.com/EMS_Base/EMS_Excerpt.aspx?tTargetUrl=/Content/adidas-will-back-venture-fund-for-startups.aspx SGI News, July 2011
  5. "Keto diet breath sensor, app startup closes $2.5M seed round". MobiHealthNews. 2018-11-27. Retrieved 2019-02-19.
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