Global Records

Global Records is a Romanian independent record label founded in 2008 by Lucian Ștefan.[1] It started as full management service, with their first signed artist being Inna, who achieved widespread commercial success with singles such as "Hot" (2008), "Love" (2009), "Déjà Vu" (2009), "Amazing" (2009) and "Sun Is Up" (2010)[2] As of 2021, Inna has been the most successful artist in CEEMEA—Central and Eastern Europe, Middle East and Africa—in the last 10 years.[3]

Global Records
Parent companyGlobal Group
Founded2008 (2008)
FounderLucian Ștefan
Distributor(s)Self-distributed (Romania)
Global Records Polska (Poland)
Global Records Russia (Russia)
Global Records Turkey (Turkey)
GenreVarious
Country of originRomania
LocationBucharest
Official websiteglobalrecords.com

In 2015, Global Records rebranded itself into an independent record label that aimed to find, develop and launch new artists on the Romanian and international markets. Since then, it has established itself as Eastern Europe's biggest independent label, yielding in hits that have reached the top 20 on Shazam charts worldwide and that have gained over two billion annual streams on digital platforms.[4] Global Records's portfolio consists of over 30 artists, 45 composers and producers, 13 recording studios, a video production company, an events agency and Global Talent United, the biggest online marketing agency in Central and Eastern Europe.[5] Some of Global Records's producers and songwriters have worked with internationally acclaimed artists such as Selena Gomez, Alicia Keys, Nicki Minaj, Nick Jonas and Akon.[6]

History
Inna on the set of Masked Singer România 2021

Global Records's first signed artist was Inna in 2008, whose career has been spanning over 10 years. She has released a series of international hits such as "Hot" (2008), "Sun Is Up" (2010), and "More than Friends" (2013) and recorded collaborations with performers including Daddy Yankee and J Balvin.[7] In January 2020, the Romanian public television (TVR) announced a collaboration with the record label to select the Romanian representative for the Eurovision Song Contest 2020,[8] with Roxen being selected with her track "Alcohol You". The contest was however cancelled on 18 March 2020 due to the COVID-19 pandemic.[9] Rotterdam hosted the 2021 contest, and Roxen competed with the track "Amnesia".[10] In February 2022, Wrs launched the single "Llámame", with which he will represent Romania at the Eurovision Song Contest 2022.[11][12][13]

Since August 2020, Global Records has been collaborating with Warner Music Group to promote its artists internationally and to license the Warner repertoire in Romania.[14] The first joint campaign was for Roxen and their then-latest single "How to Break a Heart". As of 2020, Global Records has launched regional divisions in Poland (Global Records Polska), Russia (Global Records Russia) and Turkey (Global Records Turkey).[15]

Major artists

Sublabels

The following labels are owned or licensed by Global Records.[16]

References
  1. Andra, Imbrea (December 26, 2017). "Povestea omului de afaceri care a pus România pe harta globală a muzicii: cine se află în spatele succesului Innei și al Global Records" [The story of the businessman who put Romania on the global map of music: who is behind the success of Inna and Global Records] (in Romanian). Wall-Street.ro. Retrieved December 26, 2017.
  2. "After Topping the Billboard Hot Dance Airplay Chart, Romanian Singer INNA Threatens UK with Her Debut Single 'Hot'". 24-7pressrelease.com. March 12, 2010. Retrieved March 12, 2010.
  3. Dave, Roberts (March 25, 2021). "Meet the Romanian record label with 2bn annual streams – and major global ambitions". Music Business Worldwide. Retrieved March 25, 2021.
  4. Lizeta, Oprea (April 12, 2021). "Global Records, plăți de peste 30 de milioane de euro către artiștii cu care lucrează" [Global Records, payments of over 30 million euros to the artists he works with] (in Romanian). Adevărul. Retrieved April 12, 2021.
  5. Silvia, Trașcă (November 12, 2019). "Global Talent United, noua platformă care reunește toți artiștii și creatorii de conținut din echipa Global" [Global Talent United, the new platform that brings together all the artists and content creators of the Global team] (in Romanian). Unsitedemuzica.ro. Retrieved November 12, 2019.
  6. Dave, Roberts (March 25, 2021). "Meet the Romanian record label with 2bn annual streams – and major global ambitions". Music Business Worldwide. Retrieved March 25, 2021.
  7. "INNA, impresionată de colaborarea cu Daddy Yankee" [INNA, impressed by the collaboration with Daddy Yankee] (in Romanian). Europa FM. November 22, 2019. Retrieved November 22, 2019.
  8. Robyn, Gallagher (February 1, 2020). "Romania: TVR confirms partnership with Global Records for internal selection of 2020 artist". Wiwibloggs. Retrieved February 1, 2020.
  9. "Eurovision 2020 in Rotterdam is cancelled". European Broadcasting Union. March 18, 2020. Retrieved March 18, 2020.
  10. "Roxen va reprezenta România la Eurovision Song Contest 2021" [Roxen will represent Romania at the 2021 Eurovision Song Contest] (in Romanian). Romanian public television. March 31, 2020. Retrieved March 31, 2020.
  11. "Wrs lansează „Llámame", piesa înscrisă în competiția națională de la Eurovision" [Wrs launches "Llámame", the song entered in the national Eurovision Song Contest] (in Romanian). Virgin Radio. February 10, 2022. Retrieved February 10, 2022.
  12. Sergiu, Nicolae (February 13, 2022). "Cine sunt cei 10 artişti care vor participa în finala naţională Eurovision VIDEO" [Who are the 10 artists who will participate in the national final of Eurovision VIDEO] (in Romanian). Adevărul. Retrieved February 13, 2022.
  13. Grace, Emily (March 5, 2022). "Romania: WRS to Eurovision 2022". Eurovoix. Retrieved March 5, 2022.
  14. Murray, Stassen (August 4, 2020). "Warner Music names Global Records as licensee in Romania". Music Business Worldwide. Retrieved August 4, 2020.
  15. Iulian, Ioncea (October 26, 2020). "Global Records prezintă Global Records Polska" [Global Records presents Global Records Polska] (in Romanian). Pro TV. Retrieved October 26, 2020.
  16. "Romanian House Mafia se lansează cu "Spend The Night"" [Romanian House Mafia launches with "Spend The Night"] (in Romanian). Virgin Radio Romania. Retrieved May 21, 2021.
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