For Certain

In 2014, Bia signed a joint record deal with RCA Records and Pharrell's label I Am Other. During this time she released a mixtape titled, #CholaSeason in 2014, as well as the Nice Girls Finish Last: Cuidado EP in 2018. In 2019, Bia would separate from the labels claiming she was prevented from releasing music.[4] After her first independently released single "One Minute Warning" in August 2019, Bia would be featured on the Russ collaboration, "Best on Earth" in October 2019. The song would peak at number 42 on the Billboard Hot 100 and be certified Platinum by the RIAA.[5][6]

In early 2020, Bia would sign a new record deal with Epic Records and started releasing single throughout the year in anticipation for the EP. Bia initially announced the project's title to be "Rich Tiers", but the title was later changed in favour of "For Certain", its title taken from the hook of the single "Cover Girl".[4] On December 8, Bia took to her social media accounts to announce the project and revealed the cover art.[2] The following day, Bia revealed the tracklisting.

People ask me why I chose to name this EP For Certain. Without getting too preachy this is the first time in my life I'm certain about everything. I move with surety & that's because everything I'm doing is authentic. There's a power that comes from not seeking validation from anyone other than YOU. That's what I feel. I've had wins and even more losses to know that THE SHOW MUST GO ON! Be true to you and those around you, proceed with love and what's for you is for you.

— Bia discussing the EP title.[7]

Bia released the lead single, "Free Bia (1st Day Out)" on March 27, 2020. The song discusses Bia's experience with her previous record label and how she was "shelved" for multiple years, as well as celebrating her newfound freedom.

The second single, "Cover Girl", was released on April 3, 2020, alongside a "quarantine" music video.[8] The song was serviced to Urban and Rhythmic radios on April 14.[9][10]

The third and fourth singles, "Same Hands" featuring Lil Durk and "Skate" were released in September and November that same year.[11][12] The latter later was chosen as the Stanley Cup playoffs theme song following a reworked version of the song titled the "NHL Mix".[13]

A music video for "Whole Lotta Money" was released on April 8, 2021 and impacted Rhythmic radios on May 18, 2021 as the fifth single from the EP.[14][15] The song peaked at number three on the Bubbling Under Hot 100 Chart. A remix with Nicki Minaj was released on July 9, 2021. The remix debuted at 16 on the Billboard Hot 100 Chart, becoming Bia’s highest charting song, her first charting song as a lead artist and second overall. The remix pushed the mixtape to debut at 64 on Billboard 200 becoming Bia’s first entry on the chart.