Ed Mitzen

Ed Mitzen is an American entrepreneur, business executive and philanthropist. He is the founder and CEO of  Fingerpaint Marketing.[1] Prior to founding Fingerpaint, Mitzen co-founded of the ad agency Palio, which was sold to inVentiv Health in 2006.[2]

Ed Mitzen
NationalityAmerican
OccupationBusiness executive
Years active1997-current
Known forFingerpaint Marketing

Early life and education

Mitzen grew up in the Voorheesville, New York.[3] He attended Syracuse University, where he earned a Bachelor's degree in Biology. Mitzen also attended the University of Rochester's Simon Business School where he earned a Master of Business Administration.[4]

Career

Mitzen, worked as a pharmaceutical representative and served as the vice president of product management at Cardinal Health, before founding the consulting business, Creative Healthcare Solutions, in 1997.[5][6] In 1999, he founded the advertising agency Palio in Saratoga Springs, New York. When the company was sold to inVentiv Health in 2006, it had grown to 150 employees. After the purchase, Mitzen served in various roles at inVentiv Health until leaving the company in 2008.[7] That same year, Mitzen founded the advertising and marketing firm Fingerpaint.[8][9] By 2016, Mitzen grew Fingerpaint to more than 150 employees with locations in Albany, New York, Columbus, Ohio, Conshohocken, Pennsylvania, and Scottsdale, Arizona.[10][11] Fingerpaint's notable clients include DreamWorks, General Electric, Emma Willard School, Celgene and Ferring Pharmaceuticals amongst others.[12][13]

In 2020, Mitzen co-founded The Business for Good Foundation with his wife Lisa.[14] The nonprofit organization operates multiple businesses in the Greater Capital Region of Albany, New York that offer living wages to employees and donate profits back to the community. BFG provided over $4.4M in grants to local charities and organizations in the first year of operation. In 2022, Business For Good received an honorable mention in Fast Company’s World Changing Ideas Awards.[15]

Personal life

Mitzen and his wife, Lisa, reside in Saratoga Springs.[16] The couple has donated to Code Blue, a program designed to house homeless during cold winter days and nights, since 2012 and in 2017 donated funds to build a 6,500-square foot homeless shelter in Saratoga Springs.[1] Mitzen a member of the Sackatoga horse racing syndicate.[3] He has served on the board of directors at the Saratoga Performing Arts Center, The Hyde Collection and the Double "H" Ranch.[6]

References
  1. Cooper, Robin (February 15, 2017). "Founder of FIngerpaint, Palio Will Build Homeless Shelter in Saratoga Springs". Albany Business Review.
  2. Seckinger, Kate (February 20, 2016). "Ad Agency Palio Leaving Saratoga Springs". The Daily Gazette.
  3. Zax, David (March 23, 2015). "Owning a Racehorse Is Not Just An Expensive Hobby (Although, It's Also That)". Fast Company.
  4. Mason, Justin (February 22, 2015). "Fingerpaint Founder Recounts Road to Success". The Daily Gazette.
  5. "At Work With: Ed Mitzen". MM&M. February 1, 2012.
  6. "Industry Person of the Year: Ed Mitzen". PharmaLive. April 25, 2016.
  7. "inVentiv Communications". Advertising Age. April 22, 2007.
  8. Rogers, Megan (November 18, 2014). "How Ed Mitzen Added Lionsgate and Kimpton Hotels to Fingerpaint's Client Roster". Albany Business Review.
  9. Older, Patricia (July 25, 2013). "The Man Behind the Marketing: The Story of Fingerpaint". Saratoga Today.
  10. "Locations". Fingerpaint Marketing.
  11. Dougherty, Jon (September 1, 2016). "Saratoga's Fingerpaint Puts 'People First'". Spectrum News.
  12. Hornbeck, Leigh (April 14, 2016). "Fingerpaint Marketing Wins Saratoga Springs Gamble". TimesUnion.
  13. Mahoney, Sarah (July 1, 2015). "Top 100 Agencies 2015: Fingerpaint". MM&M.
  14. "Mitzens Create 'Business For Good Foundation' To Help In Funding Charitable Organizations". Saratoga Business Journal. 2021-08-12. Retrieved 2022-04-18.
  15. Staff, Fast Company (2022-05-03). "Social benefit and financial return don't have to be exclusive. These 20 impact investing projects are proof". Fast Company. Retrieved 2022-05-03.
  16. "NENY Chapter Announces 2016 Fire and Ice Honorees". American Red Cross. March 14, 2016.
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