DWUN

DWUN (1350 AM), on-air as Radyo La Verdad 1350, is a radio station owned by Mabuhay Broadcasting System and operated by Breakthrough and Milestones Productions International.[1] Its studio offices are located at La Verdad Christian College (LVCC) in Caloocan, while its transmitter is located along Kagitingan St., Brgy. Muzon, Malabon.

DWUN (Radyo La Verdad)
CityCaloocan
Broadcast areaMega Manila and surrounding areas
Frequency1350 kHz
BrandingRadyo La Verdad 1350
Programming
Language(s)Filipino, English
FormatNews, Public Affairs, Talk, Religious Radio
AffiliationsUNTV
Ownership
OwnerMabuhay Broadcasting System
OperatorBreakthrough and Milestones Productions International
Wish 1075
91.5 Win Radio
History
First air date
1973 (as DZXQ)
January 16, 2012 (as UNTV Radio)
Former call signs
DZXQ (1973-2011)
Former frequencies
1260 kHz (1973-1978)
Call sign meaning
UNTV-37 (television counterpart)
Technical information
Licensing authority
NTC
Power50,000 watts
Links
Websitewww.radyolaverdad.com

Background

1972-2011: DZXQ

The station was established in 1973 as DZXQ, initially as a music station, competing with top-rater DWBL at that time. In 1986, DZXQ reformatted into a talk station, offering brokered programming. It aired Chinese Programming from 9pm - 12mn.

DZXQ's antiquated and obsolete facilities such as faulty transmitter, antenna and power supply, dilapidated and poorly ventilated transmitter house, improvised "catwalk" made of bamboo, all in deplorable condition, resulted in weak signal reception even in nearby cities.

On February 28, 2011, DZXQ ceased operations a few days after a new set of investors acquired the station, whose immediate plans are to close only for six months, but the plan was later shelved. A couple of weeks later, most of the Powerhouse Broadcasters moved to DWSS, while some moved to DWBL.

2011-present: UNTV Radio

First logo

In November 2011, the group identified with radio executive and innovator Manuelito "Manny" Luzon, formerly of Love Radio and Energy FM. MBSI's airtime, formerly occupied by Energy FM, was occupied by 91.5 Big Radio. At the same time, Breakthrough and Milestones Productions International took over the station's operations and began its test broadcast, airing UNTV simulcast feed. Other timeslots were mostly filled by religious content provided by Ang Dating Daan. The station changed its call letters to DWUN, and began to operate 24/7.

On January 16, 2012, the station was formally rebranded as UNTV Radio La Verdad 1350 (Spanish word for "the truth radio"). Its mission is to bring back the glory of radio, from the current trend which is radio sans images or “Radio on TV” (TeleRadyo). UNTV Radio also introduced a mobile radio booth, a first in Philippine Radio history, where it broadcast from a specific location via see thru mobile studio vehicle.[2]

In 2017, the UNTV Radio was rebranded to "Radyo La Verdad 1350" with a new logo and slogan "Totoong Balita, Tunay na Kalinga Para sa Kapwa". At the same year, it upgraded its transmitter facilities, which includes its transmitter house and a concrete catwalk, and replaced its four-decade old analog tube-type 10-kW transmitter with its brand new 50 kW solid-state radio transmitter.[3]

In 2016, UNTV Radyo La Verdad conducted its first Student Reporters' Convention held in Apalit, Pampanga. Currently, the radio station has Student Reporters across the country and abroad known as "La Verdad Correspondents".

Notable Anchors/Hosts

Current

Former

See also

References

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