Crowne Plaza

Crowne Plaza is a British multinational chain of full service, upscale hotels headquartered in the United Kingdom. It caters to business travelers and the meetings and conventions market. It forms part of the InterContinental Hotels Group family of brands, which include InterContinental Hotels & Resorts and Holiday Inn Hotels & Resorts, and operates in nearly 100 countries with more than 431 hotels and 118,000 bedrooms,[1] usually located in city centers, resorts, coastal towns or near major airports.

Crowne Plaza Hotels & Resorts
TypeSubsidiary
IndustryHotel
Founded1983
HeadquartersDenham, United Kingdom
Number of locations
 431 hotels
120,582 rooms
Area served
Worldwide
Number of employees
 4,621 Employees
ParentInterContinental Hotels Group
WebsiteCrowne Plaza

History
A room at Crowne Plaza London Docklands, London, England

Holiday Inn Crowne Plaza was established in 1983 as the upscale division of Holiday Inn.[2] The first Holiday Inn Crowne Plaza hotel opened that year in Rockville, Maryland.[3] In 1988, Bass PLC (today InterContinental Hotels Group) purchased Holiday Corporation and in 1994 the brand was renamed Crowne Plaza Hotels.[4] In 1999, Crowne Plaza opened its first European property, in Madeira, Portugal.[5]

Notable properties

Sponsorship

Crowne Plaza Hotels & Resorts is the title sponsor of the Crowne Plaza Invitational at Colonial - a PGA Tour golf tournament held annually in Fort Worth, Texas. Starting in 2012, they are also officially sponsoring PGA Tour's 2010's Rookie of the Year, Rickie Fowler.[6]

Crowne Plaza Hotels & Resorts have been the sponsor of the British FIA World Touring Car Championship driver Andy Priaulx, a multiple touring car champion, since 2006. They now continue to support him in the Deutsche Tourenwagen Masters (DTM), a popular European touring car championship, as an official sponsor of BMW Motorsport along with the American LeMans Series (ALMS) where Californian Joey Hand represents the brand for both series.[7]

References
  1. "Crowne Plaza Hotels & Resorts". development.ihg.com. Retrieved 2019-02-02.
  2. https://www.nytimes.com/1984/10/08/business/a-segmenting-hotel-market.html
  3. https://www.anaihghotels.co.jp/corporate/pr/pdf/e003.pdf
  4. https://www.anaihghotels.co.jp/corporate/pr/pdf/e003.pdf
  5. https://www.anaihghotels.co.jp/corporate/pr/pdf/e003.pdf
  6. "Nomination of Rickie Fowler as Rookie of the Year 2010 on". Pgatour.com. 2010-12-05. Archived from the original on 2010-12-08. Retrieved 2012-06-23.
  7. "Official partnerships of Crowne Plaza Hotels & Resorts". Ichotelsgroup.com. Retrieved 2012-06-23.
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