Cowin Auto

Cowin Auto (official name Yibin Kaiyi (Cowin) Automobile Co., Ltd., Chinese: 凯 翼, Kǎiyì) is a Chinese car manufacturer founded in 2014.

Cowin Auto
Native name
Wuhu Kaiyi (Cowin) Automobile Co., Ltd
Kǎiyì
TypeSubsidiary
Cowin Auto
IndustryAutomotive
PredecessorsWeier Automobile
FoundedJanuary 2014 (2014-01)
FoundersChery Automobile
Headquarters
Yibin
,
China
Area served
China
ProductsAutomobiles
Owners
Websitehttps://www.kaiyihome.com

History

Cowin Auto was established as a subsidiary of the Chinese automaker Chery Automobile in 2014 with the aim of developing a new niche in the dynamically developing car market in China. Cowin was targeted at young buyers from medium-sized and small towns in an Asian country, wanting to encourage them to buy mainly through a low price.[2]

The first vehicle of the Cowin brand was the subcompact car C3 sedan and C3R hatchback, which went on sales in November 2014 - six months after its debut.[3] In the following years, Cowin's lineup was expanded mainly in terms of SUVs and crossovers starting with the X3 in 2016.[4] Then a year later, it was joined by the larger X5.[5] In 2020, Cowin launched a more powerful car in the form of the E5,[6] while at the same time, in order to stop the decline in popularity of the brand, the Showjet was launched.[7]

Sale of shares to the city of Yibin

In 2018, following a restructuring of the Chery shareholding, part of Cowin was sold to the city of Yibin through the subsidiaries Yibin Auto Industry Development Investment Co., Ltd. and Sichuan Yibin Pushi (PUSH) Group Co., Ltd. which took possession 50.5% and 0.5% respectively. Chery Automobile retained a 49% stake.[8]

On 7 January 2019 the new production plant in Yibin was inaugurated and the X5 goes into production. Production at the Chery plant in Wuhu will continue for the X3 model.[9]

Vehicles


  • Cowin Xuandu
  • Cowin Showjet Pro

References
  1. "Profile". Retrieved 7 June 2021.
  2. "This is the new Cowin Auto C3 sedan for the Chinese auto market". Retrieved 2021-03-14.
  3. "Cowin C3 launched on the Chinese auto market". Retrieved 2021-03-14.
  4. "Beijing Auto Show 2016: The most impressive Chinese carmakers (4/6)". Retrieved 2021-03-14.
  5. "Кроссовер Chery Tiggo 5 обрел вторую жизнь под именем Cowin X5" (in Russian). Retrieved 2021-03-14.
  6. "续航里程401公里 凯翼E5 EV正式上市" (in Chinese). Retrieved 2021-03-14.
  7. "Crossover Chery Tiggo 4 replaced brand and design". Retrieved 2021-03-14.
  8. "Wuliangye Group acquires stakes of Cowin Auto". 4 January 2018. Retrieved 13 June 2021.
  9. "Cowin Auto qualified by MIIT to produce fuel-burning PVs, BEVs". 20 January 2020. Retrieved 13 June 2021.
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