Conad

Conad (Consorzio Nazionale Dettaglianti), stylized CONAD,[4] is an Italian retail store brand which operates one of the largest supermarket chains in Italy.[5] Created in 1962,[6] Conad is a cooperative system of entrepreneurs, dealing in large-scale distribution. It is structured on three levels: entrepreneur members (owners of retail outlets), cooperatives (large shopping and distribution centers), and the national consortium (a service and market-oriented body for member companies).[7]

For the former Aerospace Defense Command of the United States, see CONAD.
Conad
Native name
Consorzio Nazionale Dettaglianti
TypeSupermarket chain
IndustryDepartment store
FoundedBologna, Italy (May 13, 1962 (1962-05-13))
Headquarters
Bologna
,
Italy
Area served
Italy, Albania, Kosovo, Malta, San Marino[1]
Key people
Valter Geri, President
Francesco Pugliese, CEO
15.5 Billion € in 2020[2]
Number of employees
65,772 in 2020[3]
Divisions3,305 in Italy and 5 other countries
Websitewww.conad.it

Since 2018 many Conad supermarkets have offered freshly-squeezed orange juice («le spremute») in their produce departments.[8] Additionally, Conad is recognized as having been a leader in the introduction of environmentally-friendly grocery bags, including biodegradable and reusable fabric options, thus significantly reducing Italy's generation of solid waste.[9]

Stores

Conad is represented in all 20 regions of Italy with retail stores. In addition to the grocery stores, there are also the distribution lines "Parafarmacia Conad" (pharmacies) with 175 locations, "PetStore Conad" (zoo shop) with 68 locations, "Conad Self 24h" (petrol station stores) with 44 offices and "Ottico Conad" (optician) with 19 offices. [10]

Format Stores Assortment (items) Average store size Description
Spazio Conad 77 From 16.000 to 19.000 4.954 m² Hypermarkets
Conad Superstore 234 From 10.500 to 12.000 1.801 m² Large supermarkets
Conad 1,171 From 7.000 to 8.500 838 m² Medium-sized supermarkets
Conad City 1,038 From 4.500 to 5.500 344 m² Market
Sapori&Dintorni Conad 21 From 3.000 to 4.000 464 m² Specialty shops
Margherita Conad 384 About 1500 144 m² Small markets
Todis 252 From 5.000 to 7.000 622 m² Discount
Others 128

References
  2. "Annual Report 2020" (PDF). June 2021. p. 16-17.
  3. "Annual Report 2020" (PDF). June 2021. p. 16-17.
  4. "CONAD (Consorzio Nazionale Dettaglianti)". Treccani.it. Retrieved 30 January 2020.
  5. "Archived copy". Archived from the original on 2014-01-10. Retrieved 2014-01-10.{{cite web}}: CS1 maint: archived copy as title (link)
  6. Blythe, Jim (2006). Fondamenti di marketing. Pearson. ISBN 9788871922720. via Google Books
  7. "Archived copy". Archived from the original on 2014-01-10. Retrieved 2014-01-10.{{cite web}}: CS1 maint: archived copy as title (link)
  8. Redazione (2018-06-03). "Conad: spremiagrumi Zumex nel reparto ortofrutta | GDO News". www.gdonews.it (in Italian). Retrieved 2021-03-29.
  9. instore (2015-10-07). "Conad per il riutilizzo dei sacchetti della spesa, anche quelli biodegradabili". InstoreMag (in Italian). Retrieved 2021-03-29.
  10. "Chi Siamo Conad - Annual Report 2020" (PDF).


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