Carin Goldberg

Carin Goldberg (born June 12, 1953) is an American graphic designer, publication designer and brand consultant. She is known for her cover designs for record albums and books. Her use of visual historical references has generated controversy within the graphic design community.

Early life and education

Carin Goldberg was born in New York City on June 12, 1953 and grew up in Long Island and New Jersey. She graduated from the Cooper Union in 1975 with a BFA in painting.[1][2][3][4]

Career

After graduating from Cooper Union and encouraged by the school's director of alumni relations, Marilyn Hoffner, Goldberg met with alumni Lou Dorfsman at CBS and worked up a series of logos for him.[1] Dorfsman hired her as a junior designer where she began her career in the corporate design department of CBS Television in 1977. There she gained an appreciation of finely tuned typography.[5] She moved on to Columbia Records in 1979 and worked with former classmate Gene Greif, as well as Paula Scher, Henrietta Condak, and John Berg. There, along with Scher and others, she found inspiration in early 20th century graphics and began to incorporate historical references into her work.[3][6]

In 1982, Goldberg started her own firm, Carin Goldberg Design. She continued to work for record label clients, but also sought out book design assignments.[5] Her projects included the design for Madonna's 1983 self-titled debut album.[7] Her work on the cover for the 1986 Vintage Books edition of James Joyce's Ulysses placed her in the midst of the 1980s fight over appropriation. The tilted lettering and large initial caps in Goldberg's design for the Ulysses cover bore strong similarities to a 1928 poster by Paul Renner.[8] Philip Meggs praised her in his 1989 essay "The Women Who Saved New York!" for using historical styles in contemporary design,[5] while Tibor Kalman vilified her for practicing "jive modernism" in his 1991 Print essay "Good History/Bad History."[8] Over the years, her work has appeared in and on the covers of the New York Times Book Review, the New York Times Magazine, New York Magazine, The Atlantic Monthly, and Wired.[9]

In 1983, Goldberg began teaching graphic design at the School of Visual Arts. From 2006 to 2008, she served as president of the American Institute of Graphic Arts (AIGA) New York Chapter.[10] In 2008, she was honored by the Art Directors Club for her work in education.[11] In 2009, she received the AIGA Medal for her contributions to the field of graphic design.[3] Her alma mater bestowed her with the Augustus Saint-Gaudens Award in 2012.[12] Goldberg won the Cynthia Hazen Polsky and Leon Polsky Rome Prize for Design in 2014.[13] Goldberg's designs have been included in museum exhibits including Graphic Design in America at the Walker Art Center (1989) and Mixing Messages at the Cooper-Hewitt National Design Museum (1996).[4]

Awards
  • 2008, Art Directors Club Grandmasters Award for Excellence in Education[11]
  • 2009, AIGA Medal[3]
  • 2012, Cooper Union Augustus Saint-Gaudens Award[12]
  • 2014, Cynthia Hazen Polsky and Leon Polsky Rome Prize for Design[13]

Exhibitions
  • 1989, Walker Art Center, "Graphic Design in America"[4]
  • 1996, Cooper-Hewitt National Design Museum, "Mixing Messages"[4]

References
  1. Douglas, Ava. "Carin Goldberg | History of Graphic Design". www.historygraphicdesign.com. Retrieved 2016-10-21.
  2. "Carin Goldberg Museum". Collection of Cooper Hewitt, Smithsonian Design Museum. Retrieved 2016-10-21.
  3. Lasky, Julie. "Carin Goldberg". AIGA | the professional association for design. Retrieved 2019-05-14.
  4. "Cooper Union Alumni Association | Alumni Profile: Carin Goldberg, A'75". cooperalumni.org. Retrieved 2016-10-21.
  5. Meggs, Philip (Jan–Feb 1989). "The Women Who Saved New York!". Print: 60–71.{{cite journal}}: CS1 maint: date format (link)
  6. Meggs, Philip (2016). History of Graphic Design, Sixth Edition. Hoboken, NJ: John Wiley & Sons. pp. 506–509. ISBN 978-1-118-77205-8.
  7. "The making of Madonna's first album cover". ELLE. 2015-04-22. Retrieved 2022-02-07.
  8. Kalman, Miller, Jacobs, Tibor, J. Abbott, Karrie (March–April 1991). "Good History/Bad History". Print.{{cite journal}}: CS1 maint: date format (link) CS1 maint: multiple names: authors list (link)
  9. "Carin Goldberg". Designers & Books. Retrieved 2017-12-30.
  10. "Past Boards - AIGA/NY". AIGA/NY. Retrieved 2016-10-21.
  11. Club, Art Directors (2016-10-21). The Art Directors Annual 88: Advertising Design Illustration Interactive Photography. Rockport Publishers. ISBN 9782888930853.
  12. "Augustus Saint-Gaudens Award Winners". Cooper Union Alumni Association. 2014-12-17. Retrieved 2022-02-07.
  13. "Alliance Graphique InternationaleCarin Goldberg, USA (1998) |". a-g-i.org. Retrieved 2019-01-17.
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