CeX (company)

CeX Ltd. (/sɛks/) (Complete Entertainment Exchange) is a second hand goods chain based in the United Kingdom specialising in technology, computing, video games, DVDs and technology repair. It also sells new items. It was established in 1992 in London,[2] and has since grown to have more than 380 shops in the UK which is a mix of franchise and centrally owned stores, and over 225 abroad.

CeX Ltd.
TypePrivate
IndustryRetail
FoundedTottenham Court Road, London,
United Kingdom (1992)
FoundersRobert Dudani
Paul Farrington
Hugh Man
Charlie Brooker
Oli Smith
Oliver Ball[1]
HeadquartersWatford, Hertfordshire, United Kingdom
Key people
David Mullins
(Chairman)
David Butler
(Managing Director)
ProductsElectronics, Music, Mobile Phones, DVDs and Games
Websitewww.webuy.com

History

A CeX shop in Brighton
Interior of a larger branch on The Headrow, Leeds.

CeX was started by Paul Farrington,[3] Robert Dudani,[4] Hugh Man,[5] Charlie Brooker,[6][7] Oli Smith and Oliver Ball. The first shop opened on London's Whitfield Street, close to Tottenham Court Road in 1992.[8] The "Cex" name has moved away from "Computer eXchange" into an acronym for "Complete Entertainment eXchange",[8] and company letterheads state "CeX LTD is trading as CeX Entertainment Exchange". The pronunciation of the chain's acronym name was confirmed as "sex" in British TV commercials aired in March 2017. The company now has more than 600 shops worldwide including over 380 shops in the United Kingdom,[9] 65 in Spain, 37 in Ireland, 23 in Australia, 18 in India, 13 in the Netherlands, 9 in Poland, 19 in Portugal, 35 in Mexico and 4 in Italy.

Dudani appeared on the British Channel 4 TV show Secret Millionaire.[10][11][12] This was after the business was affected by the 2011 England riots.[13]

CeX Trading

CeX is a privately owned company. In 2005, CeX began issuing licences for franchising.[14]

As a second hand retailer, CeX trades with customers offering either cash or a voucher for redemption in any CeX shop. CeX offer a 24-month warranty subject to terms on all of the second hand products the company sells. CeX no longer accept Bitcoin as payment.[15]

In November 2017, CeX launched a technology repair service called CeXClinic[16] in the UK. The service covers the repair of video game consoles, smartphones, tablets and laptops. Cex offer a 2 year warranty on device repairs and a no fix, no fee promise to customers.

As of December 2013, CeX Group under Dominic Durante now runs Designer Exchange buying luxury leather goods, jewellery and handbags, with stores in Kensington, Chelsea, Knightsbridge, Manchester, Birmingham, Leeds and Madrid.[17]

Number of shops

CountryShops
United Kingdom[18]388
Spain (mainland)62
Republic of Ireland38
Mexico36
Australia28
Portugal21
India17
Netherlands12
Poland10
Italy4
Canary Islands3

    References

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