Blippi

Blippi is an educational[2] YouTube channel/video live-action program for toddlers and children up to the age of about five years old.[3][4] The show was created and the character originally played by Stevin John,[5] who posted the first episode of the show on YouTube on January 27, 2014.[6][7][8] Moonbug Entertainment purchased Blippi along with other children's programming in 2020.[9] It is dubbed in Spanish, French, Portuguese, German, Italian, Hebrew, Arabic and Polish.[10][7]

For the actor originally playing the eponymous character also known as Blippi, see Stevin John.
Not to be confused with Blippy.
Blippi
GenreChildren
Educational
Country of originUnited States
Production
DistributorMoonbug Entertainment (2020-)
Release
Original networkYouTube
Original releaseJanuary 27, 2014 (2014-01-27) –
present
Blippi
YouTube information
Channel
Years active2014–present
Subscribers13 million+[1]
Total views10 billion+[1]
NetworkMoonbug Entertainment

Until May 2021, the Blippi character was portrayed by Stevin John. On May 8, Clayton Grimm, who played Blippi in live performances, performed as Blippi for the first time on the channel and would host as an alternative Blippi with John.[7][11] On October 9, 2021, Moonbug announced the addition of a new character named Meekah (played by Kaitlin Becker).[12][13] The spin-off series Blippi's Treehouse started airing on December 1, 2021 on Amazon Kids+, with two more characters, Scratch and Patch (both are puppets).[14]

Development

The eponymous YouTube series features Blippi, a man with a childlike, curious, and energetic persona who wears a blue and orange beanie cap, blue shirt, orange suspenders, and an orange bow tie.

Distribution

In October 2020 Moonbug Entertainment partnered with Virgin Media to bring Blippi and other Moonbug programs to the United Kingdom.[15] The show expanded to Southeast Asia in March 2021 when Moonbug partnered with POPS Worldwide to bring children's content to the POPS Kids app.[16] Netflix acquired the streaming license to Blippi in January 2022.[17]

Licensing and merchandise

In 2019 Blippi signed a master toy deal with Jazwares LLC to sell a variety of merchandise such as toy vehicles, plush and educational toys based on the Blippi show, beginning in spring 2020.[18][3][19]

In early 2020 Jazwares created "My Buddy Blippi," a plush toy that can recreate 15 of the character's sounds and phrases.[3]

In January 2021 Blippi launched an educational toy line.[5]

In addition to toys, books and more, Blippi merchandise also includes clothing.[20]

Blippi The Musical

Blippi The Musical is a live show produced by Round Room Live in partnership with Moonbug Entertainment, scheduled to tour North America in summer 2021. In previous tours of Blippi there had been some outcry as a result of the performances not being performed by Stevin John but by another actor.[11][21] Originally scheduled in 2020, live performances were postponed due to the COVID-19 pandemic.[7]

Reception

Nathan J. Robinson of Current Affairs criticized Blippi's programming, calling it "dead and sterile" and lacking intellectual curiosity that children can understand.[22]

References
  1. "About BlippiVideos". YouTube.
  2. "Moonbug Entertainment Partners With Future Today to Expand the Reach of Its Arsenal of Kids' Content". finance.yahoo.com. Retrieved 2021-06-20.
  3. Patel, Sahil (2020-02-24). "Toy Industry Looks to YouTube Talent for Next Generation of Merchandise". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-06-20.
  4. "Moonbug Acquires YouTube's 'Blippi' and 'CoComelon'". Animation World Network. Retrieved 2021-06-20.
  5. "Moonbug Raises $120 Million, Acquires Children's YouTube Titans Cocomelon And Blippi". Tubefilter. 2020-07-30. Retrieved 2021-06-20.
  6. "FARM TRACTORS - KIDS SHOW — Blippi - Educational Videos for Kids". YouTube. Retrieved 15 July 2021.
  7. Cannon, Matt (2021-05-09). "Blippi actor Stevin John is replaced in latest YouTube episode, leaving fans puzzled". Newsweek. Archived from the original on 2021-05-09. Retrieved 2021-06-20.
  8. "Who the Heck Is Blippi, Anyway?". Parents. Retrieved 2021-06-20.
  9. Alexander, Julia (2020-10-19). "YouTube's biggest kids show is about to take over streaming services". The Verge. Retrieved 2021-06-20.
  10. "Blippi po polsku – Nauka przez zabawę! - YouTube". www.youtube.com. Retrieved 2022-04-19.
  11. "Why there's a 'new' Blippi actor — and how confused parents are reacting". ca.news.yahoo.com. Retrieved 2021-09-07.
  12. "Moonbug Announces New Character Meekah to Join Blippi Universe". The Salamanca Press. October 9, 2021. Retrieved October 10, 2021.
  13. "Moonbug Announces New Character Meekah to Join Blippi Universe". PR Newswire. October 9, 2021. Retrieved October 22, 2021.
  14. ""Blippi's Treehouse," Featuring Preschool Juggernaut Blippi, Premieres Exclusively on Amazon Kids+ on December 1, 2021 Moonbug Entertainment". The Futon Critic. November 11, 2021. Retrieved November 13, 2021.
  15. "Moonbug content on Virgin Media". advanced-television.com. Retrieved 2021-06-20.
  16. "Moonbug Brings 'Cocomelon,' Blippi to 'POPS' App". licenseglobal.com. 2021-03-10. Retrieved 2021-06-20.
  17. Horgan, Emily (December 17, 2021). "Moonbug Entertainment's 'Blippi' Joining 'CoComelon' on Netflix in January 2022". What's on Netflix.
  18. "Blippi inks master toy deal with Jazwares". Retrieved 2021-06-20.
  19. "YouTube Star Blippi Hits Play on Jazwares Toy Line". licenseglobal.com. 2020-01-22. Retrieved 2021-06-20.
  20. "Exclusive: The Point.1888 Inks New Moonbug Licensing Deals". licenseglobal.com. 2021-05-18. Retrieved 2021-06-20.
  21. Parents Demand Refunds on Their Blippi Tickets, retrieved 2022-03-03
  22. Robinson, Nathan J. (2020-08-25). "The Dead World of Blippi". Current Affairs. Retrieved 2021-07-27.
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