Billionaire Boys Club (clothing retailer)

Billionaire Boys Club, is a streetwear label founded by Pharrell Williams and Nigo in 2003. Its sublabels include ICECREAM, Bee Line, and Billionaire Girls Club.

For other uses, see Billionaire Boys Club (disambiguation).
Billionaire Boys Club
TypePrivate
IndustryRetail
Founded2003
FounderPharrell Williams, Rob Walker & Nigo
HeadquartersTokyo
New York City
Area served
United States, Japan, China
Key people
Pharrell, Nigo
ProductsApparel, accessories and footwear
Websitehttp://www.bbcicecream.com/

History

In 2003, singer Pharrell Williams and his manager Rob Walker partnered with fashion designer and A Bathing Ape creator, Nigo, and Japanese graphic designer, Sk8thing, to create Billionaire Boys Club.[1]

BBC debuted in Williams' 2003 Frontin' music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.[2] ICECREAM graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand.[3] The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix's stake in the business in 2017.

In 2012, "Bee Line" BBC's sister brand for the female consumer.[4]

Locations

Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.

See also

References
  1. Hamada, Xerxes Cook,Daisuke (2015-11-27). "English Inspiration | The Brain Behind Japan's Biggest Streetwear Brand". Amuse. Retrieved 2021-08-07.
  2. "Pharrell's Ice Cream Sneakers Are Coming Back for $350". Complex. Retrieved 2019-08-01.
  3. The Oral History of Billionaire Boys Club and Icecream by Kadia Blagrove, Joe La Puma, Jian Deleon, Complex, December 3, 2013.
  4. "Bee Line x Timberland 6-Inch Boot: Official Release Information". Highsnobiety. 2020-11-16. Retrieved 2021-08-07.
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