Big Red Group

Big Red Group was established in 2017 with the ethos of valuing experiences over material goods.[2]

Big Red Group
Founded2017
FoundersNaomi Simson, David Anderson
HeadquartersLevel 17, 5 Martin Place, Sydney NSW 2000,
Sydney
,
Australia
Key people
David Anderson, CEO[1]
SubsidiariesAdrenaline, Experience Oz, Experience Oz Local Agent, Lime&Tonic, RedBalloon
Websitewww.thebigredgroup.com.au

It has since acquired and developed experience brands including Adrenaline, Experience Oz, Experience Oz Local Agent, Lime&Tonic and RedBalloon, growing its portfolio into the largest marketplace of experiences across Australia and New Zealand.

Australian owned and operated, enabling 10,000+ experiences across every state and territory.[3]

History

Big Red Group acquired RedBalloon in 2017, and REDii, an experience-based rewards platform, to become the largest aggregator of experiences across Australia and New Zealand.

Adding adventure experience brand Adrenaline in 2018,[4] luxury experience brand Lime&Tonic in 2019[5] and Queensland based tourism brands Experience Oz and Experience Oz Local Agent in 2021.[6][7] In 2022 Big Red Group partnered with Destination Cairns Marketing] to drive growth and recovery in North Queensland’s tourism sector in a new joint venture.[8]

Headquartered in Sydney’s CBD, Big Red Group has served more than 3.8 million experiences to date, and delivers an experience approximately every 30 seconds.

Awards

Workplace culture activities such as, the 'Experiences @ Work' program, Big Red Group has gained finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).[9] Other employee benefits, such as the opportunity for employees to work anywhere from anywhere for 30 days[10] put Big Red Group into the spotlight, recognised by Fast Company Brands that Matters 2021,[11] shortlisted AFR’s Best Places to Work in 2022 and Most Innovative Companies 2021. The Group were also finalists in HRD Australian HR Awards 2021 CEO (HR) Champion, HDR Best Remote Work Strategy and HDR Employer of Choice in 2021.

Companies

Big Red Group is the holding company for a portfolio of experience companies:

  • Adrenaline - Australia's most recognised adventure experiences brand.
  • Experience Oz - they run over 3,000 experiences in Australia and New Zealand.
    • Experience Oz Local Agent - An online tour desk system, offering over 3,000 tourism and leisure experiences across Australia and New Zealand.
  • Lime&Tonic - food, wine and luxurious spa treatments.
  • RedBalloon - an experiential gifts company.

References
  1. Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". "Compare the Market". Retrieved 2021-08-27.
  2. "Aussie experiences are booming: Big Red Group sees 50% growth in 2021". KARRYON. 2021-06-11. Retrieved 2021-06-12.
  3. "Big Red Group's Matthew Cavalier Chats To Channel 7's Sunrise Program". "Big Red Group". 13 April 2021. Retrieved 2022-03-08.
  4. Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". "AdNews".
  5. "Big Red Group acquires social concierge Lime&Tonic". "Business News Australia". 4 September 2019.
  6. "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
  7. Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". "KarryOn Australia". Retrieved 2022-03-08.
  8. "DCM and Big Red champion North Queensland tourism in new joint venture". "Mumbrella". 3 February 2022.
  9. "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
  10. Bell, Jess (23 August 2021). "Big Red Group introduces 30-day 'Work From Anywhere' benefit". "HDR Australia". Retrieved 2022-03-08.
  11. "Big Red Group Recognition".
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