Beverage Partners Worldwide

Beverage Partners Worldwide (BPW) was a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. BPW was in the ready-to-drink tea category in the beverage industry.

Beverage Partners Worldwide
FormerlyCoca-Cola Nestlé Refreshments Company S.A. (1991–2001)
TypeJoint venture
IndustryBeverages
Founded1991
Defunct2018 (2018)
Headquarters
Zurich
,
Switzerland
Area served
Europe (including Russia), Canada, Australia, Hong Kong, Taiwan, Macau, Indonesia
Owner
Number of employees
15-50

The company managed the Nestea business in 52 countries, collaborating with Coca-Cola bottling partners, who were responsible for production and distribution across its markets.[1]

History

BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. were equal partners in the joint venture. On January 30, 2001, a unit of the venture was renamed as Beverage Partners Worldwide (BPW)[2] and in 2007 was restructured to focus on developing and marketing ready-to-drink tea, in particular Nestea. In 2012, it decided to concentrate the operations of the joint venture within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau. News reports indicated that both parties were dissatisfied with the performance of the joint venture.[3]

On March 3, 2017, Nestlé and Coca-Cola had agreed to dissolve BPW venture effective on January 1, 2018. In this agreement, Nestlé gave Coca-Cola a license to manufacture and distribute Nestea in Canada, Spain, Portugal, Andorra, Romania, Hungary, and Bulgaria. In other countries that remain part of the venture, Coca-Cola no longer produces or distributes Nestea.[4]

BPW markets

The BPW business covered 52 markets spanning Europe (including Russia), Canada, Australia, Hong Kong, Taiwan and Macau.

In Europe, BPW was responsible for the Nestea business in Albania, Andorra, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom and Vatican City.

Elsewhere in the world, Nestlé directly oversees the Nestea business.

BPW and its bottling partners

BPW worked in collaboration with Coca-Cola bottling partners, who produced, packaged, distributed and merchandised NESTEA across its markets. Its major bottling partners were Coca-Cola European Partners (CCEP), Coca-Cola Hellenic Bottling Company (CCHBC), Coca-Cola Refreshments Canada (CCRC), Coca-Cola Amatil (Aust) Pty Ltd, Swire Coca-Cola Taiwan[5] and Swire Beverages Limited (Hong Kong).[6]

References
  1. Coca-Cola Co and Nestlé Scale Back Joint Venture Archived 2013-10-26 at the Wayback Machine Just-Drinks.com, retrieved 6 Jan 2012
  2. "Coca-Cola Venture With Nestle Will Expand to New Markets", The Wall Street Journal, January 30, 2001.
  3. Alan Rappeport, "Coke and Nestlé end parts of iced tea venture", Financial Times, January 6, 2012.
  4. "Nestlé and The Coca-Cola Company Ending Their Beverage Partners Worldwide Joint Venture", Nestlé, March 3, 2017.
  5. SwirePacific.com Archived September 15, 2013, at the Wayback Machine
  6. SwirePacific.com Archived September 28, 2013, at the Wayback Machine
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