Baojun
Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit. 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.
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Type | Marque |
---|---|
Industry | Automotive |
Founded | 2010 |
Headquarters | Liuzhou, Guangxi, China |
Area served | China |
Key people | Haitong Tsien (Shanghai-GM-Wuling vice president) |
Products | Automobiles |
Parent | SAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited. |
Website |
History
The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]
The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]
The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[7] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[8]
In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[9][10] and 996,629 in 2017.[11]
Products
- Baojun E100 — An electric city car.
- Baojun E200 — An electric city car.
- Baojun KiWi EV (formerly Baojun E300) — An electric city car.
- Baojun Lechi — A rebadged Chevrolet Spark/Daewoo Matiz city car. Its crossover version is called the Lechi Cross.
- Baojun 310 — A subcompact car. Its estate version is called 310W, while the 330 is the sedan variation.
- Baojun 360 — A compact MPV slotted below the 730.
- Baojun 510 — A subcompact crossover SUV. It is sold under the Chevrolet brand as the Groove in Latin America, the Middle East, Africa and other emerging countries.
- Baojun 530 — A compact crossover SUV, replacement for the 560. Sold as the Wuling Almaz in Indonesia, the Chevrolet Captiva in Latin America and Thailand, and the MG Hector in India.
- Baojun 560 — A compact crossover SUV. It was replaced by the 530.
- Baojun 610 / 630 — The Baojun 610 is a compact hatchback. A sedan version is called 630, sold globally as the Chevrolet Optra.
- Baojun 730 — A compact MPV slotted above the 360. For the second-generation model, it is sold under the Wuling brand as the Cortez in Indonesia.
- Baojun RC-5 — Replaces the 630. Available in sedan and station wagon (RC-5W) bodystyles, it shares the platform with the RS-5 SUV.[12][13][14]
- Baojun RC-6 — A high-riding mid-size car.[15]
- Baojun RS-3 — A subcompact crossover SUV slotted below the RS-5 and replaces the 510.
- Baojun RS-5 — A compact crossover SUV slotted above the 530.
- Baojun RS-7 — A three-row mid-size crossover SUV slotted above the RS-5.[16]
- Baojun RM-5 — A 5-/6-/7-seater compact MPV related to the RS-5 based on the RM-C Concept.[17]
- Baojun Valli
Gallery
- Baojun E100
- Baojun E200
- Baojun Lechi
- Baojun Lechi Cross
- Baojun 310
- Baojun 310W estate
- Baojun 360
- Baojun 510
- Baojun 530
- Baojun 560
- Baojun 610
- Baojun 630
- Baojun 730
- Baojun E300
- Baojun RC-5
- Baojun RC-6
- Baojun RS-3
- Baojun RS-5
- Baojun RS-7
- Baojun RM-5
See also
References
- "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
- Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010.
- Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
- "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010.
- Motor Trend 9 August 2011
- "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015.
- "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015.
- "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.
- Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
- Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
- GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
- "GM's New Baojun RC-5 Previewed As A Compact Liftback For China | Carscoops". 15 April 2020.
- "GM's Baojun Launches RC-5W Wagon Proving China Doesn't Just Love Sedans". 14 May 2020.
- "Upcoming Baojun RC-5 Compact Sedan Leaked". 18 March 2020.
- "This Is The New Baojun RC-6 Sedan-Coupe-Crossover For China - CarNewsChina.com". 22 June 2019.
- "Baojun RS-7 : SUV 7 Seater Baru Dengan Mesin Almaz - AutonetMagz". 22 November 2019.
- "Ini Dia Kakak Wuling Almaz, Baojun RM-5!". NYETIR.id (in Indonesian). Retrieved 2019-06-20.
External links
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