Baojun

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit. 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

Baojun (宝骏)
TypeMarque
IndustryAutomotive
Founded2010 (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Haitong Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website

History

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[7] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[8]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[9][10] and 996,629 in 2017.[11]

Products
See also: SAIC-GM-Wuling § Baojun
  • Baojun E100 — An electric city car.
  • Baojun E200 — An electric city car.
  • Baojun KiWi EV (formerly Baojun E300) — An electric city car.
  • Baojun Lechi — A rebadged Chevrolet Spark/Daewoo Matiz city car. Its crossover version is called the Lechi Cross.
  • Baojun 310 — A subcompact car. Its estate version is called 310W, while the 330 is the sedan variation.
  • Baojun 360 — A compact MPV slotted below the 730.
  • Baojun 510 — A subcompact crossover SUV. It is sold under the Chevrolet brand as the Groove in Latin America, the Middle East, Africa and other emerging countries.
  • Baojun 530 — A compact crossover SUV, replacement for the 560. Sold as the Wuling Almaz in Indonesia, the Chevrolet Captiva in Latin America and Thailand, and the MG Hector in India.
  • Baojun 560 — A compact crossover SUV. It was replaced by the 530.
  • Baojun 610 / 630 — The Baojun 610 is a compact hatchback. A sedan version is called 630, sold globally as the Chevrolet Optra.
  • Baojun 730 — A compact MPV slotted above the 360. For the second-generation model, it is sold under the Wuling brand as the Cortez in Indonesia.
  • Baojun RC-5 — Replaces the 630. Available in sedan and station wagon (RC-5W) bodystyles, it shares the platform with the RS-5 SUV.[12][13][14]
  • Baojun RC-6 — A high-riding mid-size car.[15]
  • Baojun RS-3 — A subcompact crossover SUV slotted below the RS-5 and replaces the 510.
  • Baojun RS-5 — A compact crossover SUV slotted above the 530.
  • Baojun RS-7 — A three-row mid-size crossover SUV slotted above the RS-5.[16]
  • Baojun RM-5 — A 5-/6-/7-seater compact MPV related to the RS-5 based on the RM-C Concept.[17]
  • Baojun Valli
  • Baojun E100
  • Baojun E200
  • Baojun Lechi
  • Baojun Lechi Cross
  • Baojun 310
  • Baojun 310W estate
  • Baojun 360
  • Baojun 510
  • Baojun 530
  • Baojun 560
  • Baojun 610
  • Baojun 630
  • Baojun 730
  • Baojun E300
  • Baojun RC-5
  • Baojun RC-6
  • Baojun RS-3
  • Baojun RS-5
  • Baojun RS-7
  • Baojun RM-5

See also

References
  1. "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
  2. Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010.
  3. Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
  4. "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010.
  5. Motor Trend 9 August 2011
  6. "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015.
  7. "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015.
  8. "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.
  9. Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
  10. Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
  11. GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
  12. "GM's New Baojun RC-5 Previewed As A Compact Liftback For China | Carscoops". 15 April 2020.
  13. "GM's Baojun Launches RC-5W Wagon Proving China Doesn't Just Love Sedans". 14 May 2020.
  14. "Upcoming Baojun RC-5 Compact Sedan Leaked". 18 March 2020.
  15. "This Is The New Baojun RC-6 Sedan-Coupe-Crossover For China - CarNewsChina.com". 22 June 2019.
  16. "Baojun RS-7 : SUV 7 Seater Baru Dengan Mesin Almaz - AutonetMagz". 22 November 2019.
  17. "Ini Dia Kakak Wuling Almaz, Baojun RM-5!". NYETIR.id (in Indonesian). Retrieved 2019-06-20.
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