Achcham Madam Naanam Payirppu
Achcham Madam Naanam Payirppu (transl. Fear, Innocence, Coyness, Chastity) is a 2022 Indian Tamil-language drama film written and directed by debutant Raja Ramamurthy and produced by Trendloud.[1] The film stars Akshara Haasan, with Usha Uthup, Malgudi Subha, Anjana Jayaprakash, Suresh Chandra Menon and George Maryan in supporting roles.[2] It was released via Amazon Prime Video on 25 March 2022.[3]
Achcham Madam Naanam Payirppu | |
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![]() Official release poster | |
Directed by | Raja Ramamurthy |
Written by | Raja Ramamurthy |
Starring | |
Cinematography | Shreya Dev Dube |
Edited by | Keerthana Murali |
Music by | Susha |
Production company | Trendloud |
Distributed by | Amazon Prime Video |
Release date |
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Country | India |
Language | Tamil |
Synopsis
The story revolves around a teenager from a conservative family who struggles to strike a balance between societal expectations and personal desires. According to the popular adage, Achcham (Fear), Madam (Innocence), Naanam (Coyness), Payirppu (Chastity) are the four "ideal" qualities that every good Tamil girl must possess. The movie titled - 'Achcham Madam Naanam Payirppu' (The Myth Of The Good Girl) drives the theme that even if you don't possess these qualities, you're still a good girl as long as you are true to yourself.
Cast
- Akshara Haasan as Pavithra
- Usha Uthup
- Malgudi Subha
- Anjana Jayaprakash
- Shalini Vijayakumar
- Janaki Sabesh
- Kalairani
- Suresh Chandra Menon
- George Maryan
- Siddhartha Shankar
- Kiran Keshav
Reception
The film opened to mixed reviews. Haricharan Pudipeddi of Hindustan Times wrote the film "is a refreshing adult comedy that doesn’t rely on lame sex jokes – like most adult comedies in Tamil cinema - to talk about a young girl’s sexual exploration. With a highly relatable story and situations that most of us would’ve experienced in our lives, the film works to a large extent, thanks to its lighthearted tone and treatment. The fact that the film presents the idea of losing one’s virginity as just another human desire makes this attempt laudable."[4] Praveen Sudevan of The Hindu said "Films about everyday people usually thrive on layered characters and verisimilitude. This film scores badly on both fronts."[5] Roktim Rajpal of Deccan Heraldgave a rating of 2.5 out on 5 and wrote, "The film has a good concept but the writing could have been better."[6] M Suganth of The Times of India rated the film with 2.5/5 stars, stating the film as an underwhelming drama on female desire.[7] K Janani of India Today gave a rating of 1 out on 5 and wrote, "Achcham Madam Naanam Payirppu has an excellent production design. But, it is a wasted opportunity when it comes to handling the actual issue."[8]
References
- "Achcham Madam Naanam Payirppu trailer: Akshara Hassan starrer shines light on sex-positive culture". The Indian Express. Retrieved 21 March 2022.
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: CS1 maint: url-status (link) - "Akshara Haasan on playing a timid teenager in Achcham Madam Naanam Payirppu: 'I come from a very open-minded family'". The Indian Express. Retrieved 23 March 2022.
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: CS1 maint: url-status (link) - "Amazon Prime Video to premiere new Tamil film with Akshara Haasan, Usha Uthup". LiveMint. Retrieved 23 March 2022.
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: CS1 maint: url-status (link) - "Achcham Madam Naanam Payirppu review: Akshara Haasan's film is a refreshing comedy on sexual exploration". Hindustan Times. Retrieved 25 March 2022.
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: CS1 maint: url-status (link) - "'Achcham Madam Naanam Payirpu' review: A simple plot let down by poor writing and lead performance". The Hindu. Retrieved 25 March 2022.
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: CS1 maint: url-status (link) - "'Achcham Madam Naanam Payirppu' movie review: Akshara Haasan-starrer makes for a decent watch". Deccan Herald. Retrieved 26 March 2022.
{{cite web}}
: CS1 maint: url-status (link) - "Achcham Madam Naanam Payirppu Review: An underwhelming drama on female desire". The Times of India. Retrieved 25 March 2022.
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: CS1 maint: url-status (link) - "Achcham Madam Naanam Payirppu Movie Review: Akshara Haasan's film is incoherent and aimless". India Today. Retrieved 25 March 2022.
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: CS1 maint: url-status (link)