808Melo

Andre Michael Loblack (born 6 April 1997), known professionally as 808Melo or 808MeloBeats, is a British record producer and songwriter from Ilford, East London.[1][2] 808Melo is credited as a pioneer of UK drill and Brooklyn drill and is known for his bass heavy percussion.[3][4][5] In 2019, he produced Pop Smoke's debut mixtape, Meet the Woo.[1] He also produced most of the songs on Pop Smoke's sophomore mixtape, Meet the Woo 2, and he helped produce Pop Smoke's posthumous album Shoot for the Stars, Aim for the Moon, which topped the Billboard Hot 100 artist charts in July 2020.[2][6] 808Melo has also produced songs for Travis Scott, Fivio Foreign, and Lil Tjay.

808Melo
Birth nameAndre Michael Loblack
Also known as808MeloBeats
Born (1997-04-06) 6 April 1997
Ilford, London, England
Genres
Occupation(s)
  • Record producer
  • songwriter
InstrumentsFL Studio
Years active2016–present
LabelsVictor Victor
Associated acts

Career

808Melo started producing in 2016 when he bought a laptop computer and the FL Studio digital audio workstation program.[7] He developed a style of crisp bass lines with sliding 808 percussion drum patterns.  He became popular in the UK after producing songs for Headie One, 410, K-Trap, CB and OFB.[8]  The latter lead to him be recognized as one of the best producers for UK drill music with Headie One and RV’s “Know Better” in early 2018.[8]  

After producing for Headie One, OFB and K-Trap, his music was discovered by Pop Smoke, who enlisted him to produce his debut mixtape, Meet the Woo.[9][5][10]

808Melo produced Pop Smoke’s "Welcome to the Party" in 2019, which went viral on YouTube and was certified platinum by the RIAA in 2020.[11][12]

The song was later remixed by Skepta and Nicki Minaj.[13][14]  It peaked at number 5 on the Billboard 100 Bubbling Under chart.[15] Later in 2019, he and AXL Beats gained a mainstream hit for producing the single “GATTI” by Travis Scott and Pop Smoke, which appeared on the former's collaborative tape, JACKBOYS.[16]

808Melo primarily produced Pop Smoke’s second mixtape Meet the Woo 2.[17]  He produced 4 out of the 18 original tracks on Pop Smoke's posthumous album entitled Shoot for the Stars, Aim for the Moon, which reached number one on the Billboard 200 Chart.[18] In May 2020, 808Melo earned platinum certification for producing Pop Smoke's “Dior”.[19]

Since the death of Pop Smoke, 808Melo has produced for rappers Lil Tjay, Fivio Foreign, Freeze Corleone, Smoove’L, Blizz Vito, 22Gz and Sheff G.[20][21][22][23]

Production discography

Mixtapes
List of mixtapes produced by 808Melo, with selected details
Title Details Peak chart positions Certifications
US
 AUS
 CAN
 DEN
 FRA
 IRE
 NLD
 NZ
[24]		 SWE
 UK
Meet the Woo 105—9831 123—49—29
[26]		—
Meet the Woo 2
  • Released: February 7, 2020[27][28]
  • Label: Victor Victor, Republic
  • Formats: Streaming, digital download, CD, LP
 724819
[29]		5141142725
[26]		16
"—" denotes items which were not released in that country or failed to chart.

Albums

References
  1. Caramanica, Jon (9 July 2020). "The Rapid Rise of Pop Smoke, Brooklyn Rap's Homecoming King". The New York Times. ISSN 0362-4331. Retrieved 21 September 2020.
  2. Zellner, Xander (14 July 2020). "Pop Smoke & 808MeloBeats Rule Hot 100 Songwriters & Producers Charts". Billboard. Retrieved 21 September 2020.
  3. Acevedo, Kai (25 February 2020). "24 Essential Producers to Look Out for in 2020". XXL Mag. Retrieved 21 September 2020.
  4. Herlock, Ethan (22 January 2020). "8 UK drill artists pushing the sound forward". Red Bull. Retrieved 21 September 2020.
  5. Fletcher, Lily (17 March 2020). "Remembering Pop Smoke, the US rapper who introduced the UK drill sound to New York". The Independent. Retrieved 21 September 2020.
  6. Jackson, Reed (13 February 2020). "Pop Smoke: Meet the Woo Vol. 2". Pitchfork. Retrieved 21 September 2020.
  7. "808 Melo". Genius. Retrieved 21 September 2020.
  8. Gannon, Colin (1 April 2020). "These are the most exciting UK drill producers right now". DJMag.com. Retrieved 21 September 2020.
  9. Bundy, Tee (30 July 2019). "Pop Smoke's Debut "Meet The Woo" Is An Introduction To A New Sound In New York City Hip-Hop". KAZI. MAGAZINE. Retrieved 21 September 2020.
  10. Pierre, Alphonse (31 July 2019). "Pop Smoke: Meet the Woo Vol. 1". Pitchfork. Retrieved 21 September 2020.
  11. "In Search Of: 20-Year-Old Rapper Pop Smoke Is Emerging From Brooklyn's Growing Drill Scene". Genius. Retrieved 21 September 2020.
  12. "Pop Smoke Receives Posthumous Platinum Certification for "Dior"". Highsnobiety. 9 May 2020. Retrieved 21 September 2020.
  13. "Nicki Minaj Featured On Pop Smoke's "Welcome To The Party" Remix". Vibe. 1 August 2019. Retrieved 21 September 2020.
  14. "Welcome To The Party (Remix) Pop Smoke featuring Nicki Minaj".
  15. "Chart History for Pop Smoke featuring Nicki Minaj Welcome to the Party". Billboard. Retrieved 21 September 2020.
  16. "Chart History for Pop Smoke GATTI". Billboard. Retrieved 21 September 2020.
  17. Espinoza, Joshua (7 February 2020). "Pop Smoke Unleashes 'Meet the Woo 2' Project f/ Quavo, A Boogie Wit Da Hoodie, and More". Complex. Retrieved 21 September 2020.
  18. "Pop Smoke & 808MeloBeats Rule Hot 100 Songwriters & Producers Charts". Billboard. 14 July 2020. Retrieved 21 September 2020.
  19. Osei, Sarah (9 May 2020). "Pop Smoke Receives Posthumous Platinum Certification for "Dior"". Highsnobiety. Retrieved 21 September 2020.
  20. Bassil, Ryan (22 July 2020). "Drake and Headie One "Only You" Track Review". www.vice.com. Retrieved 21 September 2020.
  21. Coscarelli, Joe (30 June 2020). "Pop Smoke Took Brooklyn Drill Global. Fivio Foreign Is Carrying the Torch". The New York Times. ISSN 0362-4331. Retrieved 21 September 2020.
  22. Ibrahim, Shamira (18 September 2020). "Your Guide to New York Rap's Next Generation". Vulture. Retrieved 21 September 2020.
  23. Blizz Vito –featuring 808 Melo Opp Down Pt.2 Fuego Freestyle. Genius.com, retrieved 21 September 2020
  24. "NZ Top 40 Albums Chart". Recorded Music NZ. 6 July 2020. Retrieved 10 July 2020.
  25. "Meet the Woo by Pop Smoke". Archived from the original on 2 October 2019. Retrieved 17 January 2020.
  26. "Veckolista Album, vecka 38" (in Swedish). Sverigetopplistan. Retrieved 18 September 2020.
  27. "Stream Pop Smoke's New Mixtape 'Meet the Woo 2'". Rap-Up. 7 February 2020. Archived from the original on 8 February 2020. Retrieved 7 February 2020.
  28. Pop Smoke [@POPSMOKE10] (22 January 2020). "GET MEET THE WOO 2 BEFORE ANYBODY 💫💫💫 Pop Smoke - Meet The Woo 2 Pre-save Pop Smoke's upcoming mixtape Meet The Woo 2 coming soon!" (Tweet). Retrieved 7 February 2020 – via Twitter.
  29. "Hitlisten.NU – Album Top-40 Uge 36, 2020". Hitlisten. Retrieved 15 September 2020.
  30. "Gold & Platinum – Pop Smoke". Recording Industry Association of America. Retrieved 31 July 2020.
  31. Richardson, Mark (8 July 2020). "'Shoot for the Stars, Aim for the Moon' by Pop Smoke Review: A Young Artist's Final Dispatch". Wall Street Journal. ISSN 0099-9660. Retrieved 21 September 2020.
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