1948–49 United States network television schedule (daytime)

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

  • 1948 in American television
  • 1949 in American television

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Fall 1948
  10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming Cartoon Teletales (M W) / The Singing Lady (Tu Th) local programming
CBS local programming Vanity Fair (Tu Th) / This Is the Missus The Missus Goes a-Shopping / Ladies Day local programming 6:30 PM: The Adventures of Lucky Pup (since 8/23)

6:45 PM: local programming

NBC local programming Howdy Doody local programming
DMN TV Shopper (since November 1)[1] ? 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)

Winter 1948/1949
  10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming
CBS local programming Ladies Day (MWF) Ladies Days (until 2/1) / Vanity Fair (M Tu Th F) local programming The Chuck Wagon 6:30 PM: The Adventures of Lucky Pup

6:45 PM: local programming

NBC local programming 5:00: These Are My Children

5:15: Western Balladeer (variety)

 Howdy Doody local programming
DMN Welcome, Neighbors The Stan Shaw Show Man in the Street (to 12:15) / Amanda (from 12:15) Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) Okay, Mother ? The Wendy Barrie Show A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15) ? 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)

On Dumont, half-hour-long live variety show Johnny Olson's Rumpus Room debuted on January 17. It aired in the 10:00 a.m. half-hour.

There is some dispute as to the exact lineup on DuMont. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

Spring 1949
  10:30 am 11:00 pm 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming
CBS local programming Ladies Day Vanity Fair (MWF) local programming The Chuck Wagon local programming 6:30 PM: The Adventures of Lucky Pup

6:45 PM: local programming

NBC local programming Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15) Howdy Doody local programming
DMN TV Shopper ? 11:45: A Woman to Remember (to 12:00, until May 2) ? 6:30 PM: Russ Hodges' Scoreboard (F) (to 6:45, until April 22)

Summer 1949
  10:30 am 11:00 am 11:30 am noon 12:30 pm 1:00 pm 1:30 pm 2:00 pm 2:30 pm 3:00 pm 3:30 pm 4:00 pm 4:30 pm 5:00 pm 5:30 pm 6:00 pm 6:30 pm
ABC local programming
CBS local programming The Ted Steele Show (to 7/9) Vanity Fair (MWF, to 7/9) local programming 2:30: local programming

2:45: Classified Column (from 7/25)

 local programming 5:00: local programming

5:15: Classified Column (from 7/25)

The Chuck Wagon 6:30 pm: The Adventures of Lucky Pup

6:45 pm: local programming

NBC local programming 5:00: Here's Archer (Tu Th until 14/7)

5:15: Western Balladeer (Tu Th until 14/7)

 Howdy Doody local programming
DMN TV Shopper ? Okay, Mother[2] ? The Magic Cottage (since July 18)[3]
  • On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.

ABC

Returning Series

CBS

NBC

Dumont

See also

Notes
  1. Clarke Ingram. "DuMont TV historical website".
  2. McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN 0-14-024916-8.
  3. Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN 0-89950-911-8.

Sources
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